Mr. Barret Reykdal reports

EXECUTIVE CHAIRMAN OF EVERYDAY PEOPLE INCREASES SHARE OWNERSHIP BY ANOTHER 2,223,651 SHARES AT A PRICE OF $0.63 PER SHARE BY WAY OF DEBT SETTLEMENT

Everyday People Financial Corp. has entered into an agreement to settle an additional $1.4-million of outstanding debt owed to EAM Enterprises Inc. through the issuance of common shares.

This latest transaction follows prior debt settlements with EAM, whereby the company settled $2-million and $4-million of outstanding debt through the issuance of 2,439,024 shares at 82 cents per share and 3,636,364 shares at $1.10 per share, respectively, as announced on Jan. 20 and Jan. 29, 2025.

This debt was originally advanced by the company's executive chairman, Gordon Reykdal, through his family-owned entity, EAM, as part of his continued commitment to support the company's development and growth. The debt settlement reflects the company's continuing efforts to strengthen its balance sheet by reducing liabilities and preserving cash resources to support operations and strategic growth.

"We remain deeply grateful to Gordon for his ongoing support and belief in the long-term vision of the company," said Barret Reykdal, co-chief executive officer. "The past two transactions, together with the current debt settlement, reflect Gordon's continued commitment to the company's financial health and strategic growth and align his long-term interests with those of Everyday People's shareholders."

Debt settlement details

The company intends to settle approximately $1.4-million of outstanding debt through the issuance of 2,223,651 common shares to EAM at a price per share of 63 cents to settle the outstanding debt.

The settlement shares will be issued as a non-arm's-length transaction as EAM is a company controlled by Gordon Reykdal, executive chairman and director of the company. Currently, EAM together with Mr. Reykdal owned 21.8 per cent of the company's issued and outstanding common shares. Upon completion of the debt settlement, EAM together with Mr. Reykdal will hold 23.2 per cent of the company's issued and outstanding common shares. The debt settlement will not result in the creation of a new control person or insider of the company.

The issuance of the settlement shares is subject to the approval of the TSX Venture Exchange. The settlement shares will be subject to a statutory hold period of four months and one day from the date of issuance in accordance with applicable securities laws and the policies of the TSX-V.

Related-party transaction disclosure

The issuance of the settlement shares to EAM constitutes a related-party transaction under Multilateral Instrument 61-101 (Protection of Minority Security Holders in Special Transactions).

The company is relying on exemptions from the formal valuation and minority shareholder approval requirements of MI 61-101 as provided in sections 5.5(a) and 5.7(1)(a) of MI 61-101 since the fair market value of the settlement shares issued, and the consideration paid, does not exceed 25 per cent of the company's market capitalization.

The debt settlement was reviewed and approved by the company's independent directors.

About Everyday People Financial Corp.

Everyday People is a technology-driven financial service company with a mission to help individuals and businesses manage money better. First established in 1988, it has a work force of over 625 people operating in the United Kingdom and Canada providing fully fee-for-service solutions across two business pillars operating in Canada and the United Kingdom.

Revenue cycle management, which helps organizations recover receivables and streamline billing processes without purchasing consumer debt, and financial services, which provide digital tools and credit access programs that support Canadians on their financial journey, all without lending money.

Founded on the belief that everyone deserves a second chance to rebuild financial health and wealth, the company is committed to providing affordable, innovative and responsible financial solutions that create lasting value for its clients, customers and shareholders.

It is changing the way people manage money by enhancing its client and consumer services with its own affordability assessment programs with specialized financial products and literacy programs. It is helping everyday people rebuild their financial health for generational wealth. It stands for creativity and entrepreneurship. Its combination of companies, products and services has been established to ensure it can fulfill consumers' financial needs and service them in a low-cost and effective manner.

We seek Safe Harbor.