Mr. Michael Kahn reports

EQ WORKS EXPANDS CLEARLAKE PLATFORM WITH AI-POWERED AUDIENCE SEGMENTS

EQ Inc. (EQ Works) has expanded its proprietary ClearLake platform with the launch of artificial-intelligence-powered audience segments featuring 90 prebuilt segments spanning generational, life stage and lifestyle categories. This new capability is powered by EQ Works' proprietary real-time Canadian data ecosystem. It follows earlier launches of ClearLake's real estate site selection and operator performance capabilities and further establishes ClearLake as a multimodule platform for data-driven decision making. Adoption of the platform continues to grow as part of EQ's expanding software-as-a-service business.

Unlike traditional audience segmentation tools that rely on static or infrequently updated census data, ClearLake's audience segments are updated daily using Canada's largest one-to-one transactional panel, mobile movement intelligence, census and demographic insights, and automotive ownership data, all unified through EQ's proprietary AI models. This gives marketers a dynamic, real-time view of how Canadians actually live, move and spend rather than how they were categorized years ago. Early results reflect that advantage, with research and audience analysis workflows completed up to three times faster than conventional approaches, while campaigns informed by ClearLake's audience segments have delivered an average 88-per-cent improvement in engagement rates.

Key benefits of ClearLake audience segments:

• 90 prebuilt segments spanning generational, life stage and lifestyle audiences;
• Daily updates for continuously refreshed insights;
• Canada's largest one-to-one transactional panel for true spending behaviour visibility;
• Mobile movement data to understand real-world visitation and mobility patterns;
• Faster time to insight, reducing research cycles by up to three times.

"Marketers in Canada have been working with segmentation tools that rely on old census data and paint an outdated picture of their audiences," said Mark Ditkofsky, chief operating officer of EQ Works. "ClearLake changes that by delivering a living view of Canadian consumers, updated daily, and grounded in our proprietary movement and transaction data. Each module uses AI to structure and synthesize this data, helping research, planning and activation teams move up to three times faster with materially stronger campaign outcomes."

"Building ClearLake required us to solve problems that no one in the Canadian market had solved before," said Mirko Villalta, chief information officer of EQ Works. "Unifying geospatial intelligence, real-time transactional data and AI models at this scale and automating the results into a single SaaS environment required years of foundational development. What we've built is not something that can be replicated quickly, and that depth is what makes ClearLake's audience segments genuinely different from anything else available to Canadian marketers today."

As Canadian marketers face increasing pressure to understand and reach their audiences with greater precision, ClearLake's audience segments are designed to give organizations a competitive advantage through real-time data and AI powered intelligence that conventional segmentation tools cannot match. EQ Works remains focused on expanding ClearLake's capabilities, deepening partner relationships and expanding its recurring revenue base.

About EQ Inc.

EQ Works enables organizations to understand, predict and influence customer behaviour through proprietary data, advanced analytics and artificial intelligence. The company's ClearLake software-as-a-service platform delivers AI-powered audience intelligence and data-driven insights, while its integrated rewards division and media solutions help businesses improve customer acquisition, engagement and measurable business outcomes.

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