Mr. Erik Ritchie reports
RISE NANO OPTICS ANNOUNCES FIRST U.S. EYE CARE PROFESSIONAL PARTNERSHIP WITH LI OPTICIANS
Rise Nano Optics Ltd. has entered its first U.S. eye care professional partnership with LI Opticians, an independent optical practice located in Seaford, N.Y., owned and operated by Barry Santini, a contributing editor to Lenses & Technology-20/20 magazine and Vision Monday magazine, trade publications serving the optical industry. This partnership represents a step in Rise's phased commercialization strategy as the company enters the clinical ECP channel in the United States.
The company's proprietary SpectraGuard technology is a patented nano particle optical lens treatment that provides a new standard of eye protection for the general eyewear market and those with degenerative eye disease. The patented technology is designed to provide eye protection from bright sunlight by filtering 100 per cent of ultraviolet light and up to 90 per cent of wavelengths between 400 and 600 nanometres, including blue light, while preserving natural visual clarity and colour perception.
Under this non-exclusive, evergreen partnership, LI Opticians will offer SpectraGuard lenses to its patient base, serving as Rise's first ECP-level commercial partner in the United States. The arrangement provides Rise with access to the clinical channel -- opticians and other eye care professionals who interact with patients directly -- as part of the company's strategy to establish ECP relationships ahead of broader distribution.
Under the partnership, LI Opticians will:
- Offer SpectraGuard lenses to patients through its optical practice in Seaford, N.Y.;
- Provide clinical feedback to support Rise's continuing commercialization and product development efforts;
- Support Rise's ECP channel development in the United States.
Erik Ritchie, chief commercial officer of Rise Nano Optics, commented: "ECPs are more than retailers -- they are trusted advisers who help patients make informed decisions about their vision care. As a master optician, Barry Santini has built an exceptional reputation through decades of patient care, education and leadership within the optical community. We are honoured to partner with LI Opticians as we introduce SpectraGuard to the U.S. market and work alongside leading ECPs like Barry to advance the future of vision protection."
Barry Santini, owner of LI Opticians, commented: "I have been looking for technologies that can make a meaningful difference for my patients, and SpectraGuard addresses something conventional eyewear does not -- filtering high-energy visible light beyond UV while maintaining colour accuracy and clarity. I look forward to offering this to my patients and providing feedback to the Rise team as they develop their clinical channel."
The partnership with LI Opticians is Rise's first ECP-level commercial relationship in the United States. The company's commercialization strategy includes optical lab and clinical channel partnerships, followed by broader consumer and brand integrations.
About Rise Nano Optics Ltd.
Rise is a health technology company specializing in advanced nanotechnology lens solutions designed to selectively filter high-energy visible light wavelengths. Its patented SpectraGuard technology integrates nanomaterial innovation, ophthalmic research and scalable optical engineering to serve both clinical and consumer eyewear markets globally.
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