19:23:56 EDT Thu 18 Apr 2024
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Fandifi Technology Corp
Symbol FDM
Shares Issued 82,105,133
Close 2022-04-20 C$ 0.24
Market Cap C$ 19,705,232
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Fandifi enters partnership LOI with Yoruba Media

2022-04-20 12:29 ET - News Release

Mr. David Vinokurov reports

FANDIFI PARTNERS WITH LA BASED YORUBA MEDIA AND ANNOUNCES LIVE WEBCAST AT VIRTUALINVESTORCONFERENCES.COM

Fandifi Technology Corp. has entered into a partnership letter of intent (LOI) with digital media incubator Yoruba Media Labs. Yoruba works with brand clients to reach audiences in creative ways, including developing original content/intellectual property that can play out in the tech, gaming and ad spaces. Fulwell 73 is a majority owner of Yoruba.

Under the terms of the LOI, Yoruba will be facilitating business collaborations for Fandom with:

  • Celebrity e-sports tournaments;
  • Globally recognized awards shows;
  • Original scripted programming;
  • Live music events and venues.

Yoruba is headed by Wally Eltawashy, who was an executive produce on HBO's Jeffrey Wright feature O.G. and Showtime's The Go-Go's documentary. Mr. Eltawashy has worked with brands, tech start-ups and investors, including P&G, Volkswagen, Adidas and Molson Coors. The alliance with Yoruba will help in creating digital content and digital experiences that build a deeper engagement with fans and audiences related to a particular show or brand.

Mr. Eltawashy comments: "Yoruba Media Labs is built on innovative ideas that entertain, inspire and uplift people through content. Through our partnership with Fandifi, we will be introducing the company's prediction engine and NFT [non-fungible token] rewards marketplace to leading content creators, broadcasters and influencers across a variety of genres. Our goal of building deeper fan engagement intersects directly with the features and capabilities of the Fandifi ecosystem."

"Partnering with Yoruba opens doors for Fandifi to collaborate with industry-leading producers and creators of unique globally recognized content across a variety of distribution channels. Our prediction and NFT rewards ecosystem will be deployed to increase overall fan engagement and facilitate the addition of new revenue streams to global content creators. Furthermore, Yoruba's deep ties with advertising agencies and world-renowned brands represent an additional springboard to unique event-driven fan engagement and brand activation strategies. We're super excited to work with Wally and the team and opportunities he brings to the table," states David Vinokurov, Fandifi chief executive officer and president.

Fandifi to webcast live at Virtual Investor Conferences

Fandifi is pleased to announce that Fandifi CEO Mr. Vinokurov will present live at Virtual Investor Conferences on Thursday, April 21, 2022, at 11 a.m. Eastern Time.

Conference details

Date: Thursday, April 21, 2022

Time: 11 a.m. EDT/9 a.m. PST

Mr. Vinokurov will be available for one-on-one meetings throughout the day.

This will be a live, interactive on-line event where investors are invited to ask company executives questions in real time. If attendees are not able to join the event live on the day of the conference, an archived webcast will also be made available after the event.

It is recommended that investors preregister and run the on-line system check to expedite participation and receive event updates.

About Fandifi Technology Corp.

Fandifi is building a crowd-based and system-generated prediction and fan engagement platform. The Fandifi platform runs on an associated neural network tailor made for content creators to increase gamification of their content and enable fan engagement within their communities regardless of form of distribution. Fandifi also operates Fandom Art, an NFT marketplace where rewards can be bought, sold or traded on an interoperable blockchain agnostic platform.

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