Mr. Dave Vautrin reports

FLUENT CORP. ANNOUNCES SALE OF PENNSYLVANIA OPERATIONS STRENGTHENING BALANCE SHEET AND SHARPENING FOCUS ON CORE GROWTH MARKETS

Fluent Corp. has completed the sale of its Pennsylvania operations to Hive Holdings Inc., effective Dec. 31, 2025, for $12.5-million (U.S.) in cash.

The proceeds from the transaction were used to reduce Fluent's outstanding debt, which is expected to meaningfully enhance its balance sheet, allowing the company to further concentrate capital and operational resources on its core growth markets. The company is at arm's length from Hive Holdings, and no finders' fees are payable in connection with the sale.

"This transaction is an important step forward for Fluent," said Dave Vautrin, interim chief executive officer of Fluent. "By divesting our Pennsylvania operations, we are strengthening our balance sheet, reducing leverage and sharpening our strategic focus on markets where we see the greatest near and midterm opportunity."

The sale comes at a pivotal moment for the U.S. cannabis industry as recent federal action to reschedule cannabis represents a meaningful shift toward a more rational regulatory framework. Fluent believes these developments, combined with improved access to capital and the potential removal of burdens such as those imposed by Section 280E of the Internal Revenue Code, will further reward disciplined operators with strong core assets and focused strategies.

"Against the backdrop of federal rescheduling, we believe now is the right time to simplify the business and focus on scale, efficiency and concentration in our most strategic markets," Mr. Vautrin added. "This transaction reflects our commitment to long-term value creation for shareholders."

Moelis & Company LLC acted as financial adviser, Weil, Gotshal & Manges LLP acted as U.S. legal counsel, and Cassels Brock & Blackwell LLP acted as Canadian legal counsel to Fluent. Eversheds Sutherland LLP served as legal counsel to Hive Holdings.

About Fluent Corp.

Fluent, a national cannabis consumer packaged goods company and retailer, is dedicated to being one of the highest-quality cannabis companies for the communities it serves. This is driven by Fluent's unrelenting commitment to operational excellence in cultivation, production, distribution and retail experience. Fluent produces an assortment of cannabis products under a diverse portfolio of brands including Moods, Knack, Wandr, Bag-O and Hyer Kind. Fluent operates in Florida, New York and Texas. Headquartered in Tampa, Fla., Fluent operates eight cultivation and manufacturing facilities, 34 active retail locations, and a wholesale division which trades under Entourage servicing third party retailers in New York.

Fluent's common shares trade on the Canadian Securities Exchange under the symbol FNT.U and on the OTCQB Venture Market under the symbol CNTMF.

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