Mr. David Diestel reports

FIRSTSERVICE RESIDENTIAL NAMES ISADORA BADI AS CHIEF MARKETING OFFICER

FirstService Corp.'s FirstService Residential has appointed Isadora Badi as chief marketing officer at a pivotal moment of expansion and growth for the company.

"Community management has entered a new era," said David Diestel, chief executive officer of FirstService Residential. "Boards are making higher-stakes decisions and developers are delivering more sophisticated communities. Marketing has become a strategic advantage for our business," said Mr. Diestel. "It connects customer insights to action as we invest in creating and elevating products and services to meet the needs of residential communities in today's world."

Nearly 80 per cent of new housing stock is now being developed within managed community associations, underscoring the rapid growth of the sector. As communities evolve, the need for informed decision-making and trusted guidance continues to rise. "Effective branding and marketing create trust in increasingly complex environments," said Ms. Badi. "It's about setting expectations, surfacing new ideas, and helping boards, residents and developers understand not just what we do, but how value is delivered."

Ms. Badi joined FirstService Residential in May, 2022, to lead the company's brand evolution. By bringing together associates across the organization, she unified the company around Life, Simplified, a brand promise shaped by its people and reflected in how FirstService Residential serves boards, residents and developers.

The appointment aligns with the broader transformation under way at FirstService Residential since Mr. Diestel became CEO in 2021, including recent executive appointments focused on strengthening enterprise capabilities, enhancing local market support and positioning the company for sustained long-term growth.

FirstService Residential is a subsidiary of FirstService Corp., a North American leader in providing essential property services to a wide range of residential and commercial clients.