07:02:28 EDT Fri 26 Apr 2024
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GreenBank Capital Inc (2)
Symbol GBC
Shares Issued 60,718,979
Close 2022-07-26 C$ 0.28
Market Cap C$ 17,001,314
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GreenBank investment begins Minions branding campaign

2022-07-27 10:56 ET - News Release

Mr. Terry Pullen reports

GREENBANK PORTFOLIO COMPANY BEELIVERY PARTNERS WITH "MINIONS" MOVIE IN INTEGRATED CO-BRANDING CAMPAIGN TO HEIGHTEN AWARENESS

GreenBank Capital Inc.'s 5.83-per-cent-owned portfolio company, Beelivery Ltd., is celebrating the cinematic release of Illumination Entertainment's Minions: The Rise of Gru, movie by engaging in Beelivery's very first film partnership and co-branding campaign.

The Minions are the immensely popular fictional characters from the hit Despicable Me film franchise who also serve as the official mascots for Illumination Entertainment. Minions: The Rise of Gru is the latest installment in the iconic series of movies which features A-list Hollywood actor Steve Carell in a starring role. The Rise of Gru tells the origin story of how the world's greatest supervillain first met his iconic Minions, forged cinema's most despicable crew and faced off against the most unstoppable criminal force ever assembled.

In co-ordination with the release of Minions: The Rise of Gru in the United Kingdom, Beelivery have launched an integrated 30 second TV (television) spot, and a six-week campaign aligning Beelivery's efficient delivery service to The Minions. Campaign highlights include:

  • On the film's launch day in the U.K., Beelivery customers who placed on-demand orders saw their usual delivery driver icon replaced with Otto, the newest Minion character introduced in Minions: The Rise of Gru.
  • Beelivery has launched limited edition, Minions-themed grocery bundles that its customers can purchase -- each bundle is tied to a specific famous Minions character.
  • With each and every order customers place with Beelivery during the course of the campaign, they will have the chance to win a groovy, action-packed Minions-themed adventure to San Francisco -- where the Minions film is set.

The Beelivery management team expressed confidence that the Minions: The Rise of Gru TV campaign and supporting marketing will drive consumer awareness of Beelivery upon delivering the announcement.

Beelivery's chief operating officer (COO), Paul Gott, commented: "Beelivery is the best performing on-demand grocery delivery service in the U.K. We are also the best-kept secret in U.K. grocery delivery. To partner with Minions: The Rise of Gru is a real coup for Beelivery. Our co-branded campaign will help raise awareness across the U.K. of Beelivery's service, playfully aligning the Minions workforce -- who are willing to go above and beyond to support their leader Gru, with Beelivery's service ethic and performance."

GreenBank chief executive officer Terry Pullen added, "We realize the on-line grocery market is entering a period of consolidation and are extremely encouraged Beelivery are creatively marketing by aligning with this globally known brand."

About GreenBank Capital Inc.

GreenBank is a next-generation merchant banking business that has a flexible low-cost overhead structure designed to maximize profitability. The company's management are based in Toronto, Dallas and London, and are used to working across borders remotely. The company's model of remote working, dynamic space and flexible contracts -- rather than large, fixed costs -- establishes GreenBank as a global merchant bank for the future, both during and after COVID-19.

GreenBank is listed on the Canadian Securities Exchange, the Frankfurt Boerse and on the OTC Markets in the United States. GreenBank invests in undervalued exponential growth companies focused on building consistent capital appreciation for their shareholders.

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