Mr. Kevin Cornish reports

BETSOURCE LAUNCHES DIRECT AD SALES THROUGH PLATFORM, OPENING NEW REVENUE CHANNEL

Goat Industries Ltd.'s wholly owned portfolio company, BETSource, has launched a new advertising revenue channel that enables brands to purchase digital ad placements across BETSource-connected partner platforms. This initiative is being delivered through CEDAR, a BETSource product designed to support monetization across connected sports, wagering and entertainment environments.

The initiative is designed to monetize BETSource's growing network of commercial relationships, including its strategic distribution channel through Aambe Media, by giving advertisers access to digital inventory across sports, casino, wagering and entertainment-focused platforms. One current example is the Bare Knuckle Fighting Championship (BKFC) app, where advertisers can now purchase direct placements through BETSource's platform. This marks an important step in the direct monetization of BETSource's advertising inventory and opens multiple revenue opportunities across its existing partner relationships.

BETSource's platform is built to support real-time engagement, personalization and monetization across connected viewing environments. Through this new initiative, clients seeking targeted exposure for their products and services can now purchase advertising placements tied to BETSource-enabled partner properties, creating a new revenue stream for BETSource while enhancing the relevance of advertising experiences for users. Goat believes this launch represents another step in BETSource's broader monetization roadmap as it continues expanding its commercial footprint and monetization capabilities over time.

BETSource chief revenue officer Craig Schneider commented: "This launch is an important step for BETSource because it opens a direct path to monetizing advertising inventory across our growing network of partner environments. Through CEDAR, brands can now access placements tied to real sports, wagering and entertainment audiences, while our partners benefit from new advertising opportunities connected to their existing platforms. We see this as an important building block in BETSource's broader monetization road map."

About BetSource

BETSource is a sports media and technology platform that combines access to sports content with retail media and sports wagering technology to unlock monetization opportunities through personalized guest engagement across retail and digital environments. BETSource's platform synchronizes and integrates sportsbook and interactive applications and includes contextual advertising features to support monetization in live and on-demand video.

About Goat Industries Ltd.

Goat is an investment issuer focused on investing in high-potential companies operating across a variety of industries and sectors. The goal of the company is to generate maximum returns from its investments.

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