Mr. Charlie Lamb reports

THE GUMMY PROJECT ANNOUNCES STRATEGIC ENTRY INTO THE UNITED STATES RETAIL MARKET WITH HY-VEE AS FIRST GROCERY RETAILER

The Gummy Project Inc. has entered the United States market with Hy-Vee Inc. as its first major retail partner.

Gummy Project sells low-sugar plant-based gummy products while raising money and awareness to support endangered species. For every bag of product purchased, Gummy Project donates a portion of the proceeds to help certain endangered species from going extinct.

"Hy-Vee is a great fit for The Gummy Project, being employee owned and community driven. There was an immediate connection around our better-for-you products and our mission centered around sustainability," said Charlie Lamb, president and chief executive officer at Gummy Project.

Products from Gummy Project are anticipated to be in the candy aisles in more than 150 Hy-Vee stores later this year after being approved as a vendor on Sept. 2, 2022. Gummy Project's United States expansion plans were accelerated after being selected as one of the most innovative new products at the Sweets & Snacks Expo in Chicago, Ill., earlier this year.

"Hy-Vee is a modern, relevant and engaging brand. We are absolutely thrilled to establish this partnership and excited about our entry into the U.S. market," said Anthony Gindin, chief marketing officer at Gummy Project. "We were lucky to have pitched to Hy-Vee on the Innovation stage in Chicago and it feels great to have made such an immediate connection around values that are important to both entities -- bettering one's health, focusing on sustainability and improving the environment."

About The Gummy Project Inc.

Gummy Project is a growing community of individuals and organizations that believe small contributions can add up to something big. It sells low-sugar plant-based gummy products while raising money (and awareness) to support endangered keystone species. It is the only better-for-you candy company that is built to support its planet's most precious species and ecosystems, while educating its future generations on the steps they must take today to ensure a viable tomorrow.

We seek Safe Harbor.