Ms. Yona Shtern reports
HAPBEE TECHNOLOGIES PARTNERS WITH SNOOZE - THE FASTEST-GROWING SLEEP & WELLNESS RETAILER IN THE U.S. - TO EXPAND EXPERIENTIAL RETAIL FOOTPRINT
Hapbee Technologies Inc. has arranged a strategic partnership with Snooze, the fastest-growing, privately held sleep and wellness retailer in the United States. With nearly 100 store locations expected by the end of 2025, Snooze offers a uniquely high-touch, personalized in-store experience focused on optimizing better sleep.
Under the terms of the partnership, Hapbee and Snooze will collaborate on a comprehensive go-to-market strategy that includes:
- Integration of Hapbee's product line -- including the Hapbee sleep pad, Hapbee neckband and soon-to-be-launched immersive mattress topper -- into Snooze's wellness assortment, both in-store and on-line;
- Launch of a retail program in the second quarter of 2025 at select Snooze stores;
- Joint co-marketing and promotional efforts;
- Inclusion of Hapbee in Snooze Sleep Rooms at select hotel locations.
"This partnership is a critical step forward in Hapbee's strategy to scale our presence in physical locations where consumers can actually feel the effects of our technology," said Yona Shtern, chief executive officer of Hapbee. "Snooze's high-touch, consultative approach to crafting personalized sleep solutions is the ideal environment for showcasing the benefits of Hapbee to consumers actively seeking better sleep."
"By featuring Hapbee's all-natural, science-backed products, Snooze now offers a unique in-store experience technology where customers can actually feel better sleep," said Matt Smith, CEO of Snooze. "This is incredibly exciting for us and we believe Hapbee will be a key part of our growth plans as we expand into more locations nationwide and globally."
This partnership represents a major expansion of Hapbee's retail and experiential footprint, aligning with the company's mission to transform human wellness through non-invasive, frequency-based technology. The launch at Snooze stores, beginning with a strategic roll-out in Q2, is designed to validate in-person trial as a catalyst for conversion, a key metric for long term growth.
Hapbee management cease trade order approved
The company announces that its application under National Policy 12-203 -- Management Cease Trade Orders for a Management Cease Trade Order (MCTO) has been approved by the British Columbia Securities Commission, as principal regulator for the company. The MCTO was requested in connection with the delay in the filing of the company's financial statements required pursuant to parts 4 and 5 of National Instrument 51-102 -- Continuous Disclosure Obligations, as detailed in the company's press release dated April 18, 2025. The MCTO will restrict all trading by the company's CEO and chief financial officer in securities of the company, whether direct or indirect. The issuance of the MCTO will not affect the ability of persons who are not directors, officers or insiders of the company to trade their securities.
Both the company and the auditor continue to work diligently toward the completion and filing of the company's audited consolidated financial statements, management's discussion and analysis, and chief executive officer and chief financial officer certifications for the year ended Dec. 31, 2024. The company expects that the required filings will be completed and filed on or before June 30, 2025. The MCTO will remain in effect until two business days after the required filings are filed or until it is revoked or varied.
The company confirms that it intends to satisfy the provisions of the "alternative information guidelines" described in NP 12-203 by issuing biweekly default status reports in the form of a news release for so long as it remains in default of the requirement to make the required filings. The company has not taken any steps toward any insolvency proceeding, and the company has no material information relating to its affairs that has not been generally disclosed.
About Hapbee
Technologies Inc.
Hapbee is a digital wellness technology company that aims to help people take control of how they sleep, perform and feel. Hapbee's digital wellness library of Blends and Routines utilizes patented ultralow radio frequency energy (ulRFE), designed to help optimize users' sleep, productivity, recovery and downtime. Hapbee devices and subscriptions are available for purchase at Hapbee's website and through a growing network of select distributors.
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