Mr. Shawn Moniz reports
HAPPY BELLY'S YOLKS BREAKFAST ANNOUNCES THE SIGNING OF ITS FIRST FRANCHISEE IN QUEBEC
Happy Belly Food Group Inc. has signed its first franchisee in the province of Quebec for Yolks Breakfast, a boutique restaurant brand serving delicious breakfast, brunch and lunch. Yolks first location in Quebec will be within the vicinity of Montreal's West Island.
"Today marks a significant milestone for Happy Belly as we sign our first franchisee in Quebec, expanding our national franchising program to four operational provinces across Canada. We are incredibly proud of our Yolks partners on both the operational and area development (AD) side. Since announcing our 26-unit Quebec AD agreement on June 17, we have successfully signed our first franchisee in the province in just five short weeks," said Sean Black, chief investment officer of Happy Belly.
"This marks our ninth new franchisee agreement for Yolks since our acquisition just seven short months ago, bringing the Yolks brand total to 12. Establishing our presence in Quebec is a major milestone for both Yolks and Happy Belly. It affirms that our accelerated franchising program and business model are well suited for our emerging brands, as demonstrated by our organic growth across the portfolio. With franchise agreements now in place in British Columbia, Alberta, Ontario and Quebec, and 51-units contractually committed with area developers for Yolks, we show no signs of slowing down.
"As the breakfast category remains one of the hottest and fastest-growing sectors in the restaurant industry, we are maintaining our momentum and aggressive approach. Our asset-light strategy continues to attract significant interest and inquiries from potential franchisees. As progress unfolds, we look forward to sharing details about our initial real estate locations. Our overarching strategy has consistently focused on developing and growing emerging brands within the food sector. With the continued rollout of our franchising initiative, we anticipate these new locations will significantly contribute to the company's revenue and profitability.
"We are excited to replicate our past success in franchising restaurant brands by elevating Yolks Breakfast into a leading brand across Canada. Happy Belly now has commitments for 376 franchised units with area developers across seven brands and four provinces in Canada. Leveraging our experience, we have grown previous brands like Extreme Pita, Mucho Burrito, Burger's Priest and Fresh to over 400 franchised and corporate locations. The asset-light franchise model, which has proven successful for us in the past, will remain a key component of our disciplined organic growth strategy. We are just getting started."
About Happy Belly Food Group Inc.
Happy Belly Food Group is a leading consolidator of emerging food brands.
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