Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE SIGNING OF A FRANCHISE AGREEMENT FOR BRADFORD, ONTARIO

Happy Belly Food Group Inc.'s Heal Wellness has entered into a franchise agreement for Bradford, Ont. This new agreement further advances Heal Wellness's franchise-driven, asset-light growth strategy across key trade areas in Canada. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

"For Heal, our strategic focus over 2025 and into 2026 is to grow thoughtfully while building the foundation to become North America's leading smoothie bowl chain, defined by both our scale and the strength of our store-level economics," said Sean Black, chief executive officer of Happy Belly. "Bradford is an attractive market for Heal. It's a fast-growing, family-oriented community within commuting distance of the Greater Toronto Area, with strong household incomes and a customer base that increasingly values health-conscious, convenient meal options. The town's mix of young families, active professionals and students, combined with strong daytime and weekend traffic, makes it a compelling setting for Heal's fresh, on-the-go wellness menu."

The Bradford franchisee will plug into Happy Belly's established operating system and support platform, benefiting from a structured approach to market entry that combines experienced local operators with prominent, high-visibility locations. This model has underpinned Heal Wellness's recent momentum across Canada, where the brand has paired franchise expansion with disciplined real estate execution to shorten ramp-up times and optimize unit performance. As Heal grows its presence in communities like Bradford, it continues to strengthen its position as a leading smoothie-bowl- and smoothie-focused wellness QSR brand in Canada.

With 27 locations operating and over 168 in development, Heal's expansion contributes to Happy Belly's broader portfolio, which now counts 626 contractually committed retail franchise locations across emerging brands at various stages of development, construction and operation.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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