Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN CALGARY'S MARDA LOOP NEIGHBOURHOOD

Happy Belly Food Group Inc. will open its newest Rosie's Burgers restaurant this Saturday, Jan. 10, located in the highly sought-after Marda Loop neighbourhood of Calgary, Alta., at Unit 105, 2205 33rd Ave. SW, Calgary, Alta. This opening marks Rosie's 11th location overall and its third location in Western Canada, representing another key milestone in the brand's national expansion. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Marda Loop is one of Calgary's most dynamic and walkable communities, making it an exceptional location for Rosie's next stage of Western Canadian growth," said Sean Black, chief executive officer of Happy Belly Food Group. "This opening reflects our disciplined real estate strategy and the continued momentum behind the Rosie's brand as demand accelerates across both franchised and corporate markets."

Marda Loop is widely recognized for its strong foot traffic, dense residential population, and concentration of popular retail, dining and lifestyle destinations -- providing an ideal demographic fit for Rosie's neighbourhood-focused smash burger concept.

"With 11 locations now open and more than 114 in development across key Canadian provinces, the Rosie's brand is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes -- Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From its smash burgers and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition, because the classics were made classic for a reason.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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