Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST SIGNS FRANCHISE AGREEMENT AND SECURES REAL-ESTATE LOCATION IN THE CITY OF PORT MOODY, BRITISH COLUMBIA

Happy Belly Food Group Inc.'s boutique breakfast brand, Yolks Breakfast, has signed a franchise agreement and secured a real estate location for the city of Port Moody, B.C. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch and anticipates opening this location in the summer of 2026.

"British Columbia is a core market for Yolks, and Port Moody represents an ideal community for our chef-driven breakfast, brunch and lunch offering," said Sean Black, chief executive officer of Happy Belly Food Group. "This latest signed franchise and real estate agreement reflects the continued strength of our asset-light franchising model and disciplined site-selection strategy focused on securing high-quality locations that drive consistent daily traffic, strong unit economics and long-term franchisee success.

"As one of the fastest-growing segments in the restaurant industry, breakfast continues to gain momentum. Yolks has built strong national traction with franchise agreements in place across British Columbia, Alberta, Ontario and Quebec, supported by a growing pipeline of experienced operators and engaged landlords seeking proven, high-performing breakfast concepts. We believe the Port Moody location is another meaningful step as we continue to scale Yolks responsibly while increasing density in the brand's home province of British Columbia."

This announcement builds on Yolks' continued expansion across Canada, including recent development activity in Ontario and Quebec, and reinforces the brand's growing presence in Western Canada. The Port Moody location represents another milestone in the company's strategy to expand in high-quality urban and suburban markets with strong demographic alignment.

"With 61 units under area development across key Canadian provinces, Yolks is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings reinforces our commitment to accelerating our brands' development as we advance our mission to become a predictable and disciplined growth company, Canada's No. 1 restaurant consolidator.

"We are just getting started," added Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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