Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES REAL ESTATE LOCATION FOR MULTI-UNIT FRANCHISEE IN THE CITY OF WATERLOO, ONTARIO

Happy Belly Food Group Inc. multiunit franchisee David Lamph has secured his ninth Heal location, located in the city of Waterloo, Ont. This location further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Ontario's high-growth urban and suburban markets. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"The securing of our newest location in the city of Waterloo reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographics and high-traffic fundamentals," said Sean Black, chief executive officer of Happy Belly Food Group. "Positioned between the University of Waterloo and Wilfrid Laurier University, this location places Heal Wellness in the heart of one of Canada's most attractive student markets, with access to a dense, walkable customer base of students, faculty, staff and young professionals."

With more than 41,000 full- and part-time students at the University of Waterloo and over 17,500 undergraduate and graduate students at Laurier's Waterloo campus, Heal Wellness will be located near approximately 58,500 students within the immediate university area. This demographic aligns strongly with the Heal Wellness concept, as today's students increasingly seek quick, healthy, customizable and portable food options that support their active lifestyles. The company's menu of acai bowls, smoothies, protein add-ons, fresh fruit and wellness-focused offerings is designed to meet that demand.

Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts accelerates across major Canadian cities. With a scalable format, strong unit economics and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across Ontario while expanding into additional Canadian and United States markets.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 39 locations open and more than 169 in development, Heal contributes to Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. It takes pride in meticulously selecting every superfood ingredient on Heal's menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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