Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN THE CITY OF TSAWWASSEN, BRITISH COLUMBIA

Happy Belly Food Group Inc. has opened its newest Yolks Breakfast restaurant location in the city of Tsawwassen this Thursday, June 18, at 1200 56th St., Delta, B.C., with the grand opening scheduled for July 3. The opening of the company's newest franchised location reinforces Yolk's disciplined, asset-light growth strategy as the brand expands to new urban and suburban markets in its home province. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch. This marks the seventh open location for Yolks Breakfast and its fourth in Western Canada.

Tsawwassen, a growing and affluent beach-side community in Delta, B.C., offers an exceptional opportunity for a breakfast restaurant thanks to its strong local customer base, high household incomes, active retiree and family population, and steady flow of visitors. Its location near the B.C. Ferries Tsawwassen terminal, Tsawwassen Mills, beaches, parks, golf and cross-border travel routes creates consistent demand from residents, shoppers, commuters, tourists and ferry passengers alike. With its coastal lifestyle, destination appeal and need for welcoming daytime dining, Tsawwassen is ideally positioned to support a high-quality breakfast and brunch concept like Yolks that serves both the local community and travellers passing through.

"As one of the most dynamic and rapidly expanding sectors within the restaurant industry, breakfast continues to surge in popularity, an opportunity we have leaned into since acquiring Yolks," said Sean Black, chief executive officer of Happy Belly. "Following a series of successful Yolks launches in Ontario and Quebec, we are excited to return to the brand's home province to open our seventh location. Today's announcement marks a significant step forward in our expansion strategy for Yolks Breakfast as we continue integrating our breakfast, brunch and lunch brand into our accelerated franchising framework.

"Our approach has always been to focus on the development and growth of emerging brands in the food sector. Yolks Breakfast was an accretive acquisition by Happy Belly and it is anticipated that our franchising program will continue to deliver new franchised locations that will drive both top-line and bottom-line profitability for Happy Belly.

"Our portfolio continues to expand rapidly across Canada and into the United States, further strengthening Happy Belly's position as a growing consolidator of emerging food brands. With multiple concepts advancing through various stages of development, construction and operation, our broader portfolio now includes 686 contractually committed retail franchise locations. We continue our corporate mission to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the dijon is made in-house!

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands.

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