Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN WHITBY, ONTARIO

Happy Belly Food Group Inc. will open its newest Heal Wellness location located at 370 Taunton Rd. E, Unit 7, in Taunton Gardens, Whitby, Ont., this Saturday, July 11, 2026. This location will see Heal join anchor tenants such as LA Fitness and Farm Boy. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls, smoothies and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

Heal Wellness continues to gain momentum as consumer demand for functional, wellness-focused QSR concepts grows across both urban and suburban markets. With its strong brand positioning, scalable format and expanding franchise pipeline, Heal is well positioned to deepen its footprint across Ontario and other key Canadian regions.

"Opening Heal in Whitby marks another milestone in our Ontario expansion strategy," said Sean Black, chief executive officer of Happy Belly Food Group. "Whitby represents a strong, community-oriented market with attractive demographic fundamentals, continued residential growth, and consistent daily traffic driven by families, professionals, students, commuters and health-conscious consumers. Located in the heart of Durham region, Whitby benefits from established neighbourhoods, growing new communities, strong commuter connectivity, active retail corridors and access to major transportation routes serving the broader GTA [Greater Toronto Area]. The market's mix of residential density, schools, fitness, service, grocery and restaurant uses supports steady visitation throughout the day and aligns well with Heal's functional, grab-and-go offering. These characteristics make Whitby an ideal location for Heal and support our confidence in the brand's sustainable, long-term unit performance.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 44 locations now open and more than 164 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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