Mr. Sean Black reports
HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST SECURES REAL-ESTATE LOCATION IN NANAIMO, BRITISH COLUMBIA
Happy Belly Food Group Inc.'s boutique breakfast brand, Yolks Breakfast, has secured a real-estate location in Nanaimo, B.C. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.
Nanaimo is one of Vancouver Island's largest and fastest-growing urban centres, supported by a population of approximately 100,000 residents and a diverse mix of families, professionals, students, retirees and visitors. Centrally located on the east coast of Vancouver Island, the city serves as an important regional hub with convenient access through major ferry terminals, Nanaimo Airport, seaplane service and passenger ferry connections to the Lower Mainland. Its growing residential base, active tourism economy, year-round recreation, and strong network of retail and commercial destinations create consistent daytime traffic, making Nanaimo an attractive market for a chef-driven breakfast, brunch and lunch brand like Yolks.
"British Columbia is Yolks' home province and remains a core market for the brand, making Nanaimo a natural next step in our Western Canadian expansion," said Sean Black, chief executive officer of Happy Belly Food. "Nanaimo combines a large and growing resident population with strong regional connectivity and year-round visitor traffic. Securing this location reflects the continued strength of our asset-light franchising model and disciplined site-selection strategy focused on high-quality markets that can support consistent daily traffic, strong unit economics and long-term franchisee success.
"As one of the fastest-growing segments in the restaurant industry, breakfast continues to gain momentum. Yolks has built strong national traction with franchise agreements and development activity across British Columbia, Alberta, Ontario, Quebec and Atlantic Canada, supported by a growing pipeline of experienced operators and engaged landlords seeking differentiated, high performing breakfast concepts. We believe Nanaimo represents another meaningful step as we scale Yolks responsibly while increasing density in British Columbia."
This announcement builds on Yolks' continued expansion across Canada, including its recently opened location in Tsawwassen and continuing development activity in Port Moody, Ontario and Quebec.
"With 61 units under area development across key Canadian provinces, Yolks is positioned to scale rapidly in the years ahead. This new Nanaimo location contributes to Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual-expansion strategy of combining franchised growth with targeted corporate store openings reinforces our commitment to accelerating brand development as we advance our mission to become a predictable and disciplined growth company and Canada's leading restaurant consolidator.
"We are just getting started," added Mr. Black.
About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why it is so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!
About Happy Belly Food Group Inc.
Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.
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