Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST SECURES REAL-ESTATE LOCATION IN EDMONTON'S BREWERY DISTRICT

Further to Happy Belly Food Group Inc.'s press release dated Oct. 31, 2025, announcing the signing of a franchise agreement for the City of Edmonton, the company has now secured a real-estate location for that franchisee in Edmonton's Brewery District. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

Edmonton's Brewery District is a prominent mixed-use destination located just west of the downtown core, combining retail, dining, residential and commercial activity within a distinctive heritage setting. The area benefits from strong surrounding neighbourhood density, convenient access to major roadways, and proximity to downtown office towers, postsecondary institutions, health care facilities and entertainment destinations. Its combination of local residents, professionals, students and visitors creates consistent daytime traffic, making the Brewery District an attractive location for a chef-driven breakfast, brunch and lunch brand like Yolks.

"Further to our October 31st, 2025, announcement, we are pleased to have secured a high-quality real-estate location for our Edmonton franchisee in the Brewery District," said Sean Black, chief executive officer of Happy Belly Food Group. "This location provides Yolks with a strong entry point into the Edmonton market and reflects our disciplined site-selection strategy focused on visible, accessible locations with established daytime traffic to support strong unit economics and long-term franchisee success.

"Alberta remains an important growth market for Yolks as we continue building the brand's national footprint. Yolks has developed strong momentum through franchise agreements and development activity across British Columbia, Alberta, Ontario, Quebec and Atlantic Canada, supported by experienced operators and landlords seeking differentiated, high performing breakfast concepts. Securing this Brewery District location represents another meaningful step in expanding Yolks throughout Western Canada.

"With 76 contractually committed Yolks locations across nine Canadian provinces, Yolks is positioned to scale rapidly in the years ahead. This new Edmonton Brewery District location contributes to Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings reinforces our commitment to accelerating brand development as we advance our mission to become a predictable and disciplined growth company and Canada's leading restaurant consolidator.

"We are just getting started," added Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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