Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SIGNS FRANCHISE AGREEMENT AND SECURES REAL ESTATE LOCATION FOR MULTI-UNIT FRANCHISEE IN STRATFORD, ONTARIO

Happy Belly Food Group Inc.'s Heal Wellness quick-service restaurant (QSR) brand has signed a franchise agreement and secured a real-estate location for a multiunit franchisee to open its next location in Stratford, Ont. The location represents another step in Heal's continued expansion across Ontario. Heal Wellness is a fast-growing QSR brand specializing in fresh smoothie bowls, acai bowls, smoothies and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

The newly secured Stratford location will introduce Heal Wellness to another growing Ontario market. The site is positioned to serve Stratford residents, visitors, professionals, families, students and active, health-conscious consumers seeking convenient better-for-you dining options. The location will offer Heal's full menu of smoothie bowls, acai bowls, smoothies and other health-focused offerings. Additional details regarding construction and the anticipated opening timeline will be announced as development progresses.

"Securing real estate in Stratford marks another important milestone in Heal's continued expansion across Ontario," said Sean Black, chief executive officer of Happy Belly Food Group. "This location is being developed with an experienced multiunit franchisee who continues to invest alongside us as we grow the brand. Stratford is an attractive market for Heal's functional, convenient and grab-and-go offering, and we believe the community provides a strong platform for the brand's long-term success. This signing further demonstrates the scalability of Heal across a broad range of community-focused markets throughout Canada."

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 47 locations open and more than 161 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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