Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN SYLVAN LAKE, ALBERTA

Happy Belly Food Group Inc.'s Heal Wellness brand will celebrate the grand opening of its newest location in Sylvan Lake, Alta., this Saturday, Aug. 22, 2026, at 5003 Lakeshore Dr. The location is owned and operated by an existing Heal franchisee as it expands its relationship with the brand as a multiunit franchisee. The opening further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Alberta's high-growth urban and suburban markets. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"The grand opening of our newest location in Sylvan Lake reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographic and traffic fundamentals," said Sean Black, chief executive officer of Happy Belly Food Group. "This opening is especially meaningful as it is being led by an existing franchise partner who is expanding with us as a multiunit franchisee, which is a strong validation of the brand, our model and the opportunity ahead."

Sylvan Lake, Alta., combines a growing local customer base with steady tourism demand and a lifestyle that naturally aligns with health, recovery and wellness. With its lakefront identity, recreation, family-friendly tourism, locally owned shops and a young, active community, Sylvan Lake is a natural fit for Heal's acai and smoothie wellness offering. The location will serve residents, weekend visitors, athletes, busy parents and vacationers seeking convenient, health-forward food options.

Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts grows across Canada. With a scalable format, strong unit economics and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across Western Canada while continuing its expansion into additional Canadian and U.S. markets. The Sylvan Lake grand opening is another milestone in that growth strategy and demonstrates the continued momentum of Heal's franchise network delivering measurable results as Happy Belly expands its brands across Canada and the United States to create long-term value for the company's shareholders.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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