Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF THEIR FIRST LOCATION ON VANCOUVER ISLAND, BRITISH COLUMBIA

Happy Belly Food Group Inc.'s Heal Wellness brand will celebrate the grand opening of its newest location this Saturday, Aug. 29, at Unit D1-4, 3956 Shelbourne St., Saanich, B.C., within the University Heights development. The location is owned and operated by an experienced multiunit, multibrand operator and represents the first of five committed Heal Wellness locations by this franchisee for Vancouver Island. The opening marks Heal's first location on Vancouver Island and further advances the brand's disciplined, asset-light growth strategy as it continues expanding across British Columbia and Western Canada. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"The grand opening of our newest location at University Heights is another exciting milestone for Heal as we continue building our presence across North America," said Sean Black, chief executive officer of Happy Belly Food Group. "This opening is particularly meaningful because it is being led by an experienced multiunit, multibrand operator who has committed to opening five Heal Wellness locations, with University Heights representing the first. Experienced operators choosing to grow with us through multiunit commitments is strong validation of the brand, our franchise model and the opportunity ahead."

University Heights is a major mixed-use redevelopment in Saanich's Shelbourne-McKenzie area, combining new residential density with retail and commercial services along two important regional corridors. The location provides access to established neighbourhoods, growing residential density and traffic connected to the nearby University of Victoria, creating a strong customer base of students, young professionals, families and active consumers. As Heal's first Vancouver Island location, University Heights provides a strategic foothold for the brand within the Greater Victoria market.

Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts grows across Canada. With a scalable format, strong unit economics and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across British Columbia and Western Canada while continuing its expansion into additional Canadian and U.S. markets. The University Heights grand opening is another milestone in that growth strategy and highlights the strength of Happy Belly's multiunit, multibrand franchise partner network as experienced operators continue to expand across the company's portfolio.

"We are just getting started," said Mr. Black.

Additional updates

The company announces that it has granted one million stock options to its chief financial officer, Ian Thomas, in accordance with the company's option plan. The options are exercisable at $2 per common share and are subject to performance-based vesting triggers designed to align with the performance warrants and options previously granted to the company's board of directors and chief executive officer on Oct. 3, 2025, and will expire Oct. 2, 2030. These options shall vest as follows.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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