Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS SECURES REAL-ESTATE LOCATION IN MOUNT TREMBLANT, QUEBEC

Happy Belly Food Group Inc.'s multibranded, multiunit franchise partner, Carma Hospitality, has secured its fourth real-estate location for Rosie's Burgers in Quebec's iconic Mont-Tremblant. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Mount Tremblant represents another high-quality market for Rosie's as we continue accelerating our Quebec expansion strategy," said Sean Black, chief executive officer of Happy Belly. "Our franchise model is designed to scale alongside operators who share our commitment to operational excellence and an exceptional guest experience. This newest location will be operated by Pietro and the team at Carma Hospitality, one of our experienced multiunit, multibrand operators, in the heart of Mount Tremblant. The signing of this location will be their fourth of a committed 10-unit agreement, further reinforcing the strength of our franchise system, our disciplined approach to site selection, and the growing demand for Rosie's across the province. We believe the brand is well positioned for continued expansion in markets with favourable demographics, consistent daily demand and strong underlying business fundamentals.

Mont-Tremblant represents an exceptional market for Rosie's Burgers, combining a strong year-round local community with one of Quebec's most recognized and highly visited tourism destinations. Tremblant Resort attracts an estimated 2.6 million visitors annually, while the broader Laurentians tourism region welcomed approximately 6.6 million tourist visits in 2025, generating roughly $2.1-billion in annual visitor spending. Best known as a premier ski and mountain destination, Mont-Tremblant has also established itself as a true four-season market, drawing visitors for skiing and snowboarding in the winter and for hiking, cycling, golf, festivals, events and lake activities throughout the warmer months. This consistent flow of residents, weekend travellers and international tourists creates a strong environment for Rosie's approachable, high-quality burger concept and provides an exciting opportunity to introduce the brand to a large and diverse customer base in one of Quebec's most popular destination markets.

Rosie's Burgers is in a strong phase of national expansion, with 20 locations open and more than 110 secured under multiunit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven record in the burger category, a high-performing franchise model and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand. Happy Belly's dual expansion strategy combining franchised growth with targeted corporate store openings underscores our commitment to disciplined, predictable growth as the company advances toward becoming Canada's leading restaurant consolidator.

"We are just getting started," said Mr. Black.

The company also announces that John Delutis ceased to serve as its chief operating officer, effective Sept. 29, 2026. The company thanks Mr. Delutis for his contributions during his tenure and extends its best wishes for continued success and fulfilment in his future professional and personal endeavours.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes -- Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From its smashed burgers and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition, because the classics were made classic for a reason.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands.

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