16:08:26 EDT Wed 22 Apr 2026
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or Name
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Restart Life Sciences Corp (2)
Symbol HEAL
Shares Issued 59,252,354
Close 2026-04-21 C$ 0.09
Market Cap C$ 5,332,712
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Restart Life talks sales for newly acquired brand

2026-04-22 12:04 ET - News Release

Mr. Steve Loutskou reports

RESTART LIFE SCIENCES PROVIDES PERFORMANCE AND REVENUE TREND UPDATE ON NEWLY ACQUIRED SUPERSEED CEREALS AND OATMEAL BRAND PORTFOLIO

Restart Life Sciences Corp. has provided an operational update on its wholly owned subsidiary following the successful completion of its acquisition of Holy Crap Foods Inc.

Since the closing of the transaction on Feb. 27, 2026, Restart has been transitioning ownership and integrating portfolio operations under its leadership. The company has implemented new growth-based revenue initiatives across new markets and sales channels, streamlined internal processes to drive cost efficiencies, and introduced net new strategic initiatives focused on improving near-term performance while establishing a foundation for scalable, long-term growth.

"A key priority for us during our initial onboarding analysis has been the identification and activation of previously underutilized growth opportunities, an opportunity I am personally excited about," said Steve Loutskou, chief executive officer of Restart Life Sciences. "Restart has deployed both internal and external resources across marketing, digital optimization and customer engagement, areas that had limited focus historically." Management believes this renewed emphasis on brand visibility and multichannel marketing will serve as a key driver of future growth.

Performance for March is outlined below on a comparative basis, with 2026 representing the first full 30-day operating period under Restart's ownership and active management.

In March, 2024, the company generated direct wholesale revenue of $18,167, total wholesale revenue of $98,432, e-commerce revenue of $26,732 and total brand sales of $125,165.

In March, 2025, the company generated direct wholesale revenue of $45,727, total wholesale revenue of $123,331, e-commerce revenue of $23,807 and total brand sales of $147,139, reflecting expansion across key distribution channels.

In March, 2026, the company generated direct wholesale revenue of $57,281, reflecting continued development of the wholesale channel under a revised distribution strategy. Total wholesale revenue, including direct and two-step distribution, was $101,884, reflecting a deliberate shift in channel mix and inventory allocation as part of the company's transition toward a more balanced and scalable model. E-commerce revenue was $24,464, including Amazon Canada revenue of $11,058, representing the highest monthly Amazon Canada sales in the past 36 months. Total brand sales were $126,348, reflecting the company's first full reporting period following the acquisition and the impact of continuing operational integration and channel realignment.

The company notes that 2026 results reflect a transitional operating period following the acquisition. During this time, Restart implemented operational restructuring initiatives, including adjustments to wholesale allocation, inventory timing and channel prioritization, aimed at improving efficiency and supporting long-term scalability. Management believes these changes position the business for more consistent performance going forward.

In total, March, 2026, saw 18,937 units sold across wholesale and direct-to-consumer channels, reflecting continued demand and distribution activity during the integration phase.

Beyond financial performance, Restart continues to enhance Holy Crap's direct-to-consumer platform. The company is focused on improving customer experience through upgrades to website functionality, user engagement and content development. This includes the expansion of a broader lifestyle platform featuring recipes, product applications, wellness insights and educational content designed to increase customer retention and lifetime value.

Looking ahead, Restart sees significant opportunity to expand the brand's presence across multiple marketing channels. The company is actively executing a comprehensive strategy that includes digital advertising, social media, influencer partnerships, search optimization and e-mail marketing -- areas that were previously underdeveloped. This approach is intended to increase brand awareness, drive customer acquisition and enhance long-term value creation.

The company believes that its multichannel marketing strategy, combined with strong product-market fit, positions the brand for continued growth across existing and new markets.

Restart remains focused on executing its growth strategy through operational discipline, expanded marketing initiatives and continued development of its distribution channels. Management believes the subsidiary is well positioned to evolve into a leading brand within its category, supported by a scalable platform and a clear path for expansion.

Restart Life Sciences would like to thank its shareholders for their ongoing support as the company advances its mission and continues to execute on its strategy.

About Restart Life Sciences Corp.

Restart Life Sciences is a Canadian-based life sciences company listed on the Canadian Securities Exchange.

About Holy Crap Foods Inc.

Holy Crap Cereal, a Holy Crap brand, is a premium breakfast brand known for its delicious, nutrient-dense cereals made with simple, wholesome ingredients. Founded in Gibsons, B.C., Holy Crap has built a loyal customer base across Canada through its commitment to health, taste and sustainability. The company's gluten-free, non-GMO (genetically modified organism) and high-fibre products are crafted to support digestive wellness and sustained energy throughout the day.

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