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Restart Life Sciences Corp (2)
Symbol HEAL
Shares Issued 59,252,354
Close 2026-04-23 C$ 0.08
Market Cap C$ 4,740,188
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Restart Life's Holy Crap tops 500,000 units sold

2026-04-23 18:28 ET - News Release

Mr. Steve Loutskou reports

RESTART LIFE SCIENCES' WHOLLY OWNED SUBSIDIARY HOLY CRAP FOODS REPORTS OVER 500,000 UNITS SOLD, HIGHLIGHTING STRONG CONSUMER ADOPTION

Restart Life Sciences Corp.'s wholly owned subsidiary, Holy Crap Foods Inc., has surpassed 500,000 units sold from January, 2023, through March, 2026.

This milestone reflects continued consumer adoption, repeat purchasing behaviour and steady brand development within the better-for-you food category. The company views this level of unit sales as an indicator of consistent demand and brand validation within its core market. On an annualized basis, this represents approximately 165,000-plus units per year, or 13,800-plus units per month and approximately 3,100-plus units per week.

While sales to date have been primarily concentrated within Canada, this performance provides a foundation that the company believes can be expanded through broader distribution and increased market access. Restart Life is focused on building Holy Crap into a recognized household name across Canada, the United States and international markets over time, supported by a disciplined approach to scaling both operations and brand awareness.

As demand continues to build, the company has established operational capacity designed to support increased production volumes. This infrastructure provides the flexibility to scale in line with demand while maintaining a controlled and measured approach to growth as new distribution channels are developed.

Expansion efforts are now under way beyond Canada, with the company actively pursuing opportunities in the United States and select Caribbean markets. Holy Crap products have begun gaining traction in the Caribbean, including placement in Miles Market, Bermuda, and management continues to advance discussions with additional partners across the region. These initiatives represent early stage steps in extending the brand into new geographic markets that align with growing demand for clean-label, plant-based and health-focused food products.

The broader market environment continues to support this strategy. The global gut health category is expanding as consumers increasingly prioritize preventative health, daily nutrition and overall wellness. At the same time, growing awareness of the gut-brain connection is contributing to demand for products that support both digestive and cognitive health. Holy Crap's high-fibre, plant-based formulations are positioned within this category, offering simple, ingredient-focused products designed for everyday use.

This focus on gut health also aligns with Restart Life's broader strategy of developing a diversified functional wellness platform. In addition to Holy Crap, the company continues to advance product lines such as BrainQ and BrainBalls, which are designed to support cognitive health and daily brain function. Management believes that integrating gut health and brain health within a single platform reflects a longer-term shift toward more holistic wellness solutions, and provides opportunities to leverage shared distribution, branding and customer engagement strategies.

"This milestone is meaningful because it reflects sustained customer engagement and repeat demand over time," said Steve Loutskou, chief executive officer of Restart Life Sciences. "Surpassing 500,000 units sold since January, 2023, provides a clear indication that the brand is resonating within its current market.

"We view this as an early stage in the brand's development. With production capacity in place and expansion initiatives under way, our focus is on continuing to build distribution, strengthen brand recognition and scale in a disciplined manner across Canada, the United States and select international markets."

The company expects that expanded distribution, increased market access, and continued investment in product development and brand awareness will support continuing growth over time. Restart Life remains focused on building a scalable platform centered on clean-label, functional wellness products, with an emphasis on long-term value creation.

Restart Life Sciences would like to thank its shareholders for their continuing support as the company advances its mission and continues to execute on its strategy.

About Restart Life Sciences Corp.

Restart Life Sciences is a Canadian-based life sciences company listed on the Canadian Securities Exchange.

About Holy Crap Foods Inc.

Holy Crap Superseed Cereal and Holy Crap Superseed Oatmeal are premium functional food brands offering nutrient-dense, clean-label products made with simple, high-quality ingredients. Based in Gibsons, B.C., the brand has built a loyal and growing customer base across Canada, driven by strong consumer trust and repeat purchases.

Positioned within the fast-growing gut health and wellness category, Holy Crap's gluten-free, non-GMO (genetically modified organism), high-fibre products support digestive health and sustained energy, while gaining traction as a trusted, everyday solution for health-conscious consumers.

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