15:41:17 EDT Wed 13 May 2026
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Restart Life Sciences Corp (2)
Symbol HEAL
Shares Issued 59,252,354
Close 2026-05-12 C$ 0.09
Market Cap C$ 5,332,712
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Restart Life to list Holy Crap products on Amazon USA

2026-05-13 14:46 ET - News Release

Mr. Steve Loutskou reports

RESTART LIFE SCIENCES LEVERAGES AMAZON LOGISTICS FOR STRATEGIC ENTRY OF HOLY CRAP FOODS INTO U.S. MARKET

Restart Life Sciences Corp.'s wholly owned subsidiary, Holy Crap Foods Inc., is preparing for its official entry into the United States market. This expansion marks a pivotal milestone in the company's North American growth strategy under its new leadership team.

While the brand previously maintained a broader international footprint, management consolidated operations to focus on the Canadian domestic market. This permitted the company to optimize its core offerings before initiating the current phase of North American expansion, under the new current management.

Under the new ownership at Restart Life, the company has successfully completed a comprehensive review of U.S. regulatory and compliance requirements. With these foundational hurdles cleared, the company is now positioned to pursue revenue growth in the world's largest consumer market.

The first stage of the U.S. expansion will be a strategic launch on Amazon USA. To ensure operational efficiency and high conversion rates, the company will initially focus on its highest-selling flagship SKUs (stock-keeping units), followed by a phased rollout of the broader product portfolio.

By leveraging Amazon's sophisticated fulfilment and logistics network, Restart Life will mitigate the shipping and border processing challenges that hindered the brand in the past, providing American consumers with reliable and rapid access to Holy Crap's premium functional products.

The U.S. health and wellness market represents a transformative opportunity for the Holy Crap brand. Management believes the re-entry is timed perfectly to meet increasing American consumer demand for:

  • Gut health and digestive wellness: clean-label, high-fibre products;
  • Good-for-you nutrition: non-GMO (genetically modified organism), gluten-free and nutrient-dense options;
  • Convenience: fast delivery through a trusted e-commerce ecosystem.

"Restart Life is laser focused on revenue expansion, and the United States is the ultimate proving ground for our better-for-you portfolio," said Steve Loutskou, chief executive officer of Restart Life. "We have spent the necessary time ensuring our regulatory and compliance framework is complete and ready for next steps. By starting with our top-performing SKUs on Amazon.com, we are taking a disciplined, data-driven approach to recapturing the U.S. market and driving long-term shareholder value."

The U.S. launch is a cornerstone of Restart's broader multichannel strategy. Success on Amazon USA will serve as a catalyst for further geographic expansion and potential retail partnerships within the United States, complementing the company's robust and growing operations in Canada.

Restart Life Sciences would like to thank its shareholders for their continuing support as the company advances its mission and continues to execute on its strategy.

About Restart Life Sciences Corp.

Restart Life Sciences is a Canadian-based life sciences company listed on the Canadian Securities Exchange.

About Holy Crap Foods Inc.

Holy Crap Cereal, a Holy Crap brand, is a premium breakfast brand known for its delicious, nutrient-dense cereals made with simple, wholesome ingredients. Founded in Gibsons, B.C., Holy Crap has built a loyal customer base across Canada through its commitment to health, taste and sustainability. The company's gluten-free, non-GMO and high-fibre products are crafted to support digestive wellness and sustained energy throughout the day.

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