Mr. Steve Loutskou reports

RESTART LIFE SCIENCES ANNOUNCES HOLY CRAP'S AMAZON U.S. ROLLOUT ALONGSIDE NEXT-GENERATION PROTEIN AND SAMPLING INNOVATIONS

Restart Life Sciences Corp.'s premium functional food brand, Holy Crap Foods Inc., has officially launched in the U.S. market through the Amazon USA platform.

The initial U.S. rollout features two of the brand's top-performing superseed SKUs (stock-keeping units) a ongside a popular variety package. Following a strong initial reception, the company has already initiated the process of shipping additional SKUs south of the border, including its 225-gram superseed SKUs.

Holy Crap is already experiencing active product movement across the U.S. market. To capitalize on this early momentum, the company will be utilizing various marketing initiatives and tools available within the Amazon platform to maximize product visibility, optimize search rankings, and drive new customer acquisition.

"Launching on Amazon USA is a milestone for Holy Crap and our broader U.S. e-commerce strategy," said Steve Loutskou, chief executive officer of Restart Life. "We are already seeing consistent transaction volume from the U.S. market, which validates the cross-border demand for our premium, better-for-you functional foods. By leveraging Amazon's robust fulfilment network, we can get our products into the hands of American consumers faster and more efficiently than ever before."

In addition to the U.S. expansion, the company is providing an update on the production of its highly anticipated new protein SKUs. Production has officially been initiated for both new SKUs, which are expected to debut in conjunction with the launch of the brand new Holy Crap direct-to-consumer website.

The products are being offered in 320-gram packages, providing eight servings per package, and include:

• Pineapple Coconut and Banana Cocoa: a nutrient-dense blend featuring 10 grams of high-quality protein, gluten-free oats and Holy Crap's signature organic superseed blend, designed for sustained energy and optimal gut health.

As detailed in the company's recent strategic updates regarding its AI (artificial intelligence) platform and three-phase expansion strategy, the new website will serve as the technological cornerstone of Holy Crap's digital presence.

"The upcoming website is not just a digital storefront; it will integrate our AI-driven e-commerce framework to personalize the customer experience, optimize our supply chain and scale our on-line sales growth," noted Mr. Loutskou. "This platform is designed to support our broader expansion strategy, making it easier for customers across North America to engage with our brand and access our expanding product line."

CHFA NOW Toronto 2026

To further expand its product offerings and cater to on-the-go consumers, the company has successfully completed the design, development and initial production run of new travel packs. These mini versions of Holy Crap's signature superseed cereals will include the brand's most popular SKUs as well as the newly launched protein SKUs. Designed to provide convenience without compromising nutritional value, they are perfect for travelling or quick on-the-go meals.

The company is currently testing these travel packs by offering them as exclusive sample packs. Industry professionals, buyers and consumers will get their first look at the coming CHFA NOW trade show in Toronto from Sept. 25 to Sept 27. Following this debut, the sample packs will continue to be tested and distributed at various promotional trade shows and events throughout the balance of 2026 and into 2027.

"Our new protein SKUs and the convenient travel packs represent the next evolution of the Holy Crap product line," added Mr. Loutskou. "We look forward to showcasing these innovations at CHFA NOW in Toronto and continuing to execute our multiphase growth strategy."

Restart Life Sciences would like to thank its shareholders for their continuing support as the company advances its mission and continues to execute on its strategy.

About Restart Life Sciences Corp.

Restart Life Sciences is a Canadian-based life sciences company listed on the Canadian Securities Exchange.

About Holy Crap Foods Inc.

Holy Crap Superseed Cereal and Holy Crap Superseed Oatmeal are premium functional food brands offering nutrient-dense, clean-label products made with simple, high-quality ingredients. Based in Gibsons, B.C., the brand has built a loyal and growing customer base across Canada, driven by strong consumer trust and repeat purchases.

Positioned within the fast-growing gut health and wellness category, Holy Crap's gluten-free, non-GMO (genetically modified organism), high-fibre products support digestive health and sustained energy while gaining traction as a trusted, everyday solution for health-conscious consumers.

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