Mr. Simon Cairns reports

ILLUMIN WELCOMES ADTECH LEADER BRIAN GARRIGAN AS CHIEF REVENUE OFFICER TO CHAMPION CUSTOMER GROWTH AND INNOVATION

Illumin Holdings Inc. has appointed Brian Garrigan as chief revenue officer (CRO), effective immediately. He will report to Illumin's chief executive officer, Simon Cairns.

A proven adtech leader, Mr. Garrigan brings more than a decade of experience leading high-performing sales organizations and driving scalable growth across enterprise, mid-market and channel sales. Most recently, as senior vice-president of sales at Simpli.fi, he helped transform the company from an early stage start-up into a category leader recognized for its innovation in programmatic media and CTV.

In his new role, Mr. Garrigan will oversee global sales, account management and client success at Illumin. He will focus on expanding Illumin's reach across North America, Latin America and Europe while strengthening client relationships and revenue performance.

"Brian's experience leading growth at scale and his ability to build strong, collaborative teams will be key as we continue to expand," said Simon Cairns, chief executive officer of Illumin. "He understands how to create lasting client partnerships and a culture that thrives on performance and partnership which is exactly what Illumin stands for."

"Joining Illumin at a pivotal moment is an incredible opportunity," said Mr. Garrigan. "Marketers want smarter, more transparent ways to plan and activate media. Illumin's technology delivers exactly that by connecting CTV and programmatic in ways that create real value for clients. I'm thrilled to be part of this next chapter and help scale a platform built around innovation and customer success."

Mr. Garrigan has a proven record for developing teams that consistently deliver double-digit growth while maintaining a customer-first mind set. At Illumin, he will focus on expanding enterprise partnerships, deepening channel relationships and reinforcing a culture centred on people, process and performance.

"I've always believed that growth comes from putting people first," Mr. Garrigan added. "At Illumin, my goal is to help our teams and clients succeed together. That combination of collaboration, accountability and measurable outcomes is what drives lasting results."

About Illumin Holdings Inc.

Illumin is redefining programmatic advertising by empowering marketers to achieve transformative results through its unified, customer-centric platform. Built around the open Web, Illumin connects programmatic, CTV, e-mail and social channels within a single view -- turning complex data into clear, actionable insights. Headquartered in Toronto, Canada, Illumin serves clients across North America, Latin America and Europe.

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