Mr. Ted Hastings reports

IONIK STREAMLINES OPERATING STRUCTURE AND ALIGNS BUSINESSES UNDER SHIFT44 AND Q1MEDIA

Ionik Corp. has made an organizational alignment that simplifies its corporate leadership and operating structure following completion of the company's $100-million (U.S.) credit facilities and comprehensive debt reorganization announced on June 23, 2026. The alignment reflects Ionik's evolution from building scale through acquisitions to operating as an integrated marketing platform organized around its two established market-facing brands, Shift44 and Q1Media.

Since 2022, Ionik has completed a series of strategic acquisitions to add complementary capabilities spanning customer acquisition, performance marketing, first party data, media activation and omnichannel campaign execution. These capabilities have now been substantially integrated into two operating groups, providing a clearer go-to-market structure, greater accountability and a stronger foundation for operating leverage.

Operating brand alignment

Going forward:

• The company's marketing optimization operations will operate under the Shift44 brand.
• The company's media activation operations will operate under the Q1Media brand.

Each brand will continue serving its existing customers while leveraging shared technology, proprietary first party data and AI-enabled (artificial intelligence) capabilities across Ionik's platform.

Leadership alignment

Ionik is also simplifying its corporate leadership structure:

• Jeff Collins will transition from his current dual role as chief financial officer and chief operating officer to a dedicated chief financial officer role. Operating responsibilities previously overseen through the corporate chief operating officer function will be assumed by the respective leadership teams of Shift44 and Q1Media, allowing Mr. Collins to focus on financial strategy, capital allocation, debt management, financial reporting and long-term value creation.
• Kevin Ferrell will transition from his role as president to a strategic advisory role with the company, supporting management on key initiatives and long-term growth opportunities. Day-to-day executive oversight of the operating businesses will reside with the leadership teams of Shift44 and Q1Media.
• Veronica Colquhoun has resigned from the company, including her roles as legal counsel and corporate secretary. The board thanks Ms. Colquhoun for her service and contributions and wishes her continued success. Ted Hastings, chief executive officer, has assumed the role of corporate secretary.

The company expects the streamlined structure to reduce corporate complexity, sharpen accountability, and support continued investment in platform integration, proprietary first-party data and AI-enabled marketing capabilities.

"Over the past several years, we have assembled complementary capabilities and made significant progress integrating them into a unified platform," said Ted Hastings, chief executive officer of Ionik. "With our refinancing complete and our operating brands established, this is the right time to simplify how we are organized and place greater accountability within Shift44 and Q1Media. This structure is designed to focus resources on execution, product development and customer outcomes while positioning Ionik for disciplined long-term growth."

About Ionik Corp.

Ionik is a technology-driven marketing platform powered by proprietary first party data and AI, enabling scalable customer acquisition, media activation and monetization through its Shift44 and Q1Media operating brands.

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