Mr. Scott Harvey reports

JONES SODA ROLLS OUT SUNSET SARSAPARILLA 12-PACKS TO CLUB STORES ACROSS CANADA

The first convoy of trucks carrying Jones Soda Co.'s Sunset Sarsaparilla 12-packs has begun shipping to Club store locations across most of Canada.

The rollout represents Jones Soda's largest licensed Club store deployment to date, leveraging high-velocity 12-pack formats designed to drive repeat purchases and premium impulse demand within the Club channel. Distribution now spans every Canadian province, significantly expanding availability of the Fallout-inspired beverage lineup north of the border.

This shipment is the latest from the Jones partnership with Betheda Softworks to create a series of sodas inspired by the popular Fallout franchise. For months, Canadian fans of the Fallout franchise have expressed strong demand for the in-game beverages, which had previously been limited in availability. Founded in Canada, Jones Soda prioritized the expansion as part of its broader strategy to align brand heritage with high-engagement fan communities and national retail partners.

Following an overwhelmingly positive response from early purchasers and strong fan engagement on-line, the 30-year-old craft soda company recreated the in-game beverage experience in physical form. The Sunset Sarsaparilla 12-pack is the first Jones Soda licensed release to include exclusive collectible postcards featuring themed drink recipes, enhancing consumer engagement and shareability.

"This rollout brings together everything we focus on as a brand -- authentic storytelling, disciplined partnerships and scalable retail execution," said Scott Harvey, chief executive officer of Jones Soda. "Jones was born in Canada and it remains an important part of who we are, so expanding availability nationwide was a priority. What's especially encouraging is the early sell through we're seeing, which reinforces our strategy of pursuing high-impact collaborations that perform well in national Club channels."

The Fallout platform builds on Jones Soda's proven playbook of leveraging pop-culture partnerships to drive incremental distribution, social engagement and retail velocity. Similar licensed launches have historically generated outsized performance versus core SKUs (stock-keeping units) during initial launch windows, particularly in limited and collectible formats.

Looking ahead, the company expects the Fallout platform to continue expanding through additional pack formats, geographies and licensed activations throughout 2026, supported by sustained fan demand and strong retailer interest.

The rollout reflects Jones Soda's broader strategy of driving profitable growth through branded innovation, expanded distribution and high-engagement consumer experiences.

About Jones Soda Co.

Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash.

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