Mr. Scott Harvey reports

JONES SODA EXPANDS CRAFT SODA PORTFOLIO WITH ZERO SUGAR LINEUP AT WESTERN CANADA CLUB STORES

Jones Soda Co. has introduced its zero-sugar craft soda lineup at Western Canada Club Stores.

As consumer demand for lower-sugar beverages continues to grow, Jones Soda is expanding its portfolio with a zero-sugar offering that stays true to the brand's craft soda heritage. Jones Zero delivers the bold, authentic flavours consumers expect from Jones while providing a zero-sugar, zero-calorie option for today's evolving lifestyles.

The Jones zero-sugar craft soda lineup features four fan favourites: Berry Lemonade, Orange & Cream, Cream Soda, and Root Beer. Each flavour is crafted to deliver the authentic Jones craft soda experience, proving consumers do not have to sacrifice exceptional taste to enjoy zero sugar and zero calories.

"Consumers are telling us exactly what they want: they want less sugar, but they refuse to compromise on taste," said Scott Harvey, chief executive officer of Jones Soda. "That is exactly why we created Jones Zero. These are not simply zero-sugar sodas; they are authentic craft sodas delivering the bold, exceptional flavours our fans have come to expect from Jones. Just as importantly, Jones Zero gives many longtime fans who have moved away from sugary beverages a reason to come back to the craft soda they remember and love. If we can bring those fans back to Jones with a craft soda that delivers the taste they remember, without the sugar or calories, we have accomplished exactly what we set out to do."

To celebrate the launch, Jones is introducing Show Us Your Aftertaste Face, a social-first campaign inspired by one of the biggest frustrations consumers have with many zero-sugar beverages: the aftertaste.

The campaign invites fans to post their funniest "aftertaste face" or better yet, show they do not have one after drinking Jones Zero. Consumers can share photos or videos on social media, tag Jones Soda, and use the campaign hashtag for a chance to win a year's supply of Jones Soda.

The campaign reflects what has always made Jones different: listening to consumers and creating products they genuinely want to drink. By combining exceptional craft soda flavour with zero sugar and zero calories, Jones continues to redefine what consumers should expect from a better soda.

About Jones Soda Co.

Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones's mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash.

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