Mr. Philip Campbell reports

LUFF ENTERPRISES PROVIDES UPDATE ON MARKETPLACE ROLL OUT; THIRD QUARTER FINANCIALS FILED

Luff Enterprises Ltd. has provided an update on its marketplace rollout.

As previously announced, the company commenced sales on its recently acquired cannabis marketplace Herbal Dispatch on Sept. 27, 2022, and generated net revenue of $25,000 for the initial four-day period ended Sept. 30, 2022. Revenues are building steadily, and the company is targeting a multichannel approach to customer acquisition. The company is pleased to report strong interest from the Herbal Dispatch community, and its targeted and differentiated product offering is seeing promising early take-up.

Herbal Dispatch is a cannabis e-commerce platform dedicated to providing top-quality products to informed consumers at affordable pricing and continuing its legacy as a trusted source for exclusive access to small-batch craft cannabis flower and a wide array of other product formats.

"The company's on-line marketplace strategy allows us to offer a broader range of competitively priced products while capturing intermediary margins by selling directly to the final consumer," said Philip Campbell, Luff's president and chief executive officer. "With the large oversupply of cannabis in Canada and the compression of wholesale prices, we believe this capital-efficient technology focused strategy will allow us to scale up sales quickly and efficiently while capturing stronger gross margins."

"Over the coming months, we plan on implementing several new and expanded direct-to-consumer marketing campaigns to bring further awareness to our new Herbal Dispatch brand and product offerings."

To date, Luff has engaged over 50 licensed producers that are now qualified as approved vendors with over 600 SKUs approved for sale on the marketplace making Herbal Dispatch already one of the largest purveyors of medical cannabis products in Canada.

The company's consolidated financial results for the three and nine months ended Sept. 30, 2022, have been filed on SEDAR. The full version of the condensed interim consolidated financial statements and associated management's discussion and analysis can be viewed on the company's website or under the company's profile on SEDAR.

About Luff Enterprises Ltd.

Luff owns and operates leading cannabis e-commerce platforms in both Canada and the United States, and is dedicated to providing top-quality cannabis to informed consumers at affordable pricing. Luff's flagship cannabis marketplace, Herbal Dispatch, is a trusted source for exclusive access to small-batch craft cannabis flower and a wide array of other product formats. Members registered with Herbal Dispatch trust that the dedicated client care team will ensure a great experience, from ordering to delivery to your door, and can rest assured that everything is at or below retail/provincial prices.

Luff's common shares trade on the Canadian Securities Exchange under the symbol LUFF.

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