The Globe and Mail reports in its Wednesday edition that it did not take long for some Canadians to go from "elbows up" to rolling over. The Globe's Rita Trichur writes that there are more signs that the Buy Canadian trend is fading for many consumers, even though the spurious U.S. trade war continues with no end in sight. Consumers are understandably pessimistic about the health of their household finances. That is why the coming holiday shopping season will test whether Canadians still have the resolve to prioritize patriotism over price. There are early indications that many consumers are already giving up the fight. Loblaw disclosed last week that some shoppers have switched back to buying U.S. products since the removal of Canadian counter-tariffs on those goods. Outgoing Empire chief executive officer Michael Medline said in September: "Even with the recent development on the removal of some Canadian retaliatory tariffs, we continue to see Canadian product sales continue to outpace U.S. product sales. However, over the last few months, the Buy Canadian sentiment has moderated slightly." The Globe says Metro has also seen signs of a slowdown. Metro CEO Eric La Fleche says, "It's decelerating somewhat."