The Globe and Mail reports in its Friday edition that chief executive officer Eric Lefebvre says MTY Food's brands are walking a fine line between over-discounting menu items and offering deals to value-hunting consumers. A Canadian Press dispatch to The Globe reports that Mr. Lefebvre says, "Consumers right now are feeling the pinch, especially the lower-income consumers." He says value deals are a way to create a habit among customers to visit its stores. Mr. Lefebvre says he is "trying to create a habit to come to our stores and avoiding creating a habit of going to our competitors because the wind back is always more expensive than the maintenance of a customer." MTY reported a profit in its latest quarter compared with a loss a year earlier as its revenue rose. Its net income attributable to owners amounted to $32.1-million or $1.40 per diluted share. The result compared with a loss of $55.3-million or $2.34 per diluted share a year earlier when the company recorded larger impairment charges. MTY opened 19 locations in the fourth quarter. Mr. Lefebvre says ice cream chain Cold Stone Creamery and Wetzel's Pretzels remain MTY's champions for the number of store openings and the growth in those two brands.