Mr. Carlos Ponce reports

LUMIERA HEALTH LAUNCHES US SALES OF AWAYE PAIN RELIEF CREAM WITH FIRST SHIPMENT TO AMAZON.COM

Lumiera Health Inc. has launched its Awaye pain relief cream in the U.S. market. The first shipment of Awaye has been sent to Amazon's distribution centre and will soon be available to American consumers.

"This is a major step forward for Lumiera, our first shipment to the [United States] and the first step to introducing Awaye to millions of American that suffer with pain. The U.S. pain relief market was estimated at $2.5-billion in 2020 and is forecasted to grow at a 9-per-cent [compound annual growth rate]," said Carlos Ponce, chief executive officer of Lumiera. "Awaye has seen great results on Amazon in Canada, and we are very excited to announce our first shipment to Amazon in the U.S. As previously shared, we are receiving incredibly positive feedback from consumers across Canada that have found relief with Awaye, and we are now ready to start introducing Awaye to Americans that are looking for safe, natural solutions to manage their pain. I look forward to sharing updates on our progress on Amazon.com, as well as our pending retail distribution in the northeast U.S. as we continue to execute on our U.S. distribution strategy."

About Awaye

Awaye provides a new generation of relief from acute and chronic pain by exploiting the CB2 receptors of the endocannabinoid system, the body's built-in pain and inflammation defence system. Awaye is a unique Health Canada-approved topical cream that provides relief from pain through complementary mechanisms of action not found in any other product currently available on the market.

About Lumiera Health Inc.

Lumiera specializes in the development and commercialization of consumer products for the natural health industry. The company sells herbal tonics and natural supplements through its Holizen Laboratories division, with a diverse portfolio including a line of innovative sleep aids. The company is also commercializing a unique topical product line acting on the endocannabinoid system, without the use of cannabis, that provides an innovative solution for chronic pain and inflammation. A pioneer in the natural health innovation space, the Lumiera brand is rooted in the core values of science, nature and compassion. Its goal is to make people's lives better by developing natural health and wellness products that are effective, safe and trustworthy.

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