Ms. Alyson Walker reports
MAD LIONS UNLEASHES EXCLUSIVE LOYALTY PROGRAM
E-sports powerhouse MAD Lions, part of Overactive Media Corp., has officially launched The Pride, its fan loyalty program, powered by blockchain partner Zilliqa. After a successful beta run last month, The Pride is available to all fans worldwide starting at 2 p.m. ET (8 p.m. CEST) today ahead of the highly anticipated League of Legends (LoL) World Championship.
"The Pride represents our unwavering dedication to fostering a strong relationship between our teams, including MAD Lions, and our global fan base," said Alyson Walker, chief commercial officer, Overactive Media. "Zilliqa's cutting-edge technology allows us to offer unique, interactive rewards that showcase our appreciation for every fan. Join The Pride to embark on an immersive adventure with exclusive opportunities."
Easy to join and completely free, The Pride offers exclusive benefits and features tailored specifically for members, further strengthening the bond between fans and the organization. Participants are encouraged to earn points, called Roars, by completing fun challenges and quests on-line or in person. Roars can then be used to claim valuable items, ranging from limited edition merchandise to special event invitations featuring personal interactions with players and other high-profile figures within the gaming industry. As time goes on, even more opportunities await for those seeking deeper involvement in the ecosystem.
"At Zilliqa Group, we recognize the immense value of loyalty in building sustainable relationships. Our collaboration with MAD Lions underscores our commitment to driving innovation in the loyalty sector, ensuring fans and brands connect meaningfully by driving and rewarding engagement," said Matt Dyer, chief executive officer, Zilliqa Group. "With a market poised to grow to $28.5-billion by 2030, Zilliqa Group's vision is to participate and lead, leveraging Web3's transformative capabilities to revitalize and redefine loyalty for the modern era."
MAD Lions' professional LoL team is heading to one of the most significant events on the e-sports calendar, Worlds in South Korea, kicking off Oct. 10. Wrapping up a standout season, the team has not missed a Worlds qualification since joining the League of Legends EMEA Championship in 2019. MAD Lions consistently topped the viewership charts for total hours watched, securing top three placements at the Winter and Spring Splits and LEC Finals.
Overactive announced its partnership with Zilliqa on March 2, 2022, to deliver enhanced engagement experiences in the digital realm to both fans and partners. Fans over 18 can register for The Pride on the MAD Lions website.
About Overactive Media
Overactive Media is headquartered in Toronto, Ont., with operations in Madrid, Spain, and Berlin, Germany. Overactive's mandate is to build an integrated global company delivering sports, media and entertainment products for today's generation of fans with a focus on e-sports, video games, content creation and distribution, culture, and live and on-line events. Overactive owns team franchises in professional e-sports leagues including (i) the Overwatch League, operating as the Toronto Defiant; (ii) the Call of Duty League, operating as the Toronto Ultra; and (iii) the League of Legends European Championship (LEC), operating as the MAD Lions. Overactive also leads OAM Live, an events arm that produces both live and on-line events.
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