Mr. Doug Pollard reports

POLLARD BANKNOTE CONGRATULATES THE OKLAHOMA LOTTERY ON LAUNCH OF ITS NEW DIGITAL ENGAGEMENT ECOSYSTEM

The Oklahoma Lottery Commission has launched a new digital engagement ecosystem on time, anchored by its Players Club loyalty program and powered by Pollard Banknote Ltd.'s playON engagement solution.

Launched on Sept. 2, 2026, the new ecosystem features a redesigned website, native mobile applications for iOS and Android, a best-in-class customer relationship management system, and supporting digital infrastructure. This integrated platform represents a significant evolution of the lottery's digital player experience and supports player engagement across multiple channels.

Oklahoma players have a more intuitive, mobile-first experience. The Players Club expands how players earn rewards, with points available across draw games, scratch tickets and Fast Play products, and both winning and non-winning tickets contributing to engagement opportunities. Beyond transactional loyalty, surveys, polls, quizzes and other interactive experiences give players more ways to engage with the lottery. The app also offers digital playslips, letting players prepare draw game purchases in a market where paper playslips are not available at retail.

Behind the player experience, the integrated CRM, powered by Bloomreach, enables personalized player journeys and messaging based on preferences and activities. These capabilities were established ahead of the loyalty launch to support player education and readiness. Combined with advanced analytics and visualization, the solution gives the lottery a 360-degree view of player behaviour to monitor engagement and optimize campaigns. Pollard Banknote provides continuing strategic marketing and analytical support to help the lottery expand the program and position it for future digital innovation.

The new program went live ahead of Powerball Xs & Os, a new multistate game the Oklahoma Lottery was instrumental in bringing to market. By establishing the Players Club, website and mobile app in advance, the lottery was able to focus on introducing the new game while giving players a seamless way to participate.

"Our goal was to create a digital experience that feels easier, more rewarding and more relevant for Oklahoma Lottery players," said Abby Morgan, director of marketing and product development, Oklahoma Lottery Commission. "The new Players Club gives players more ways to engage with us while giving our team new opportunities to create experiences that are personalized, timely and fun. Most importantly, this gives us a platform we can continue to build on as the way players interact with the lottery evolves."

"Delivering a program of this scope on schedule takes strong planning, disciplined execution and operational readiness on both sides, and the Oklahoma Lottery's team has been exceptional to work with," said Shannon DeHaven, senior vice-president, digital engagement, Pollard Banknote. "At Pollard, we believe a great digital lottery is a great retail lottery. The Oklahoma Lottery has made a strategic investment in modern digital tools that support retail sales while enhancing the player experience. The Players Club gives the lottery a foundation to build lasting player relationships and encourage greater engagement. We look forward to helping grow the program in the years ahead."

The Oklahoma Lottery has raised more than $1.47-billion for education since selling its first ticket in 2005. In fiscal year 2026, the lottery generated over $338-million in total sales and contributed more than $81-million to education in Oklahoma.

About Pollard Banknote Ltd.

Pollard Banknote is a partner of choice to responsibly drive revenues for good causes both at retail and through digital channels for lotteries and charitable gaming markets worldwide. It empowers its customers to maximize success through innovative offerings, strategic marketing, portfolio management, analytics, and end-to-end warehousing and logistics services. It offers an extensive high performing gaming lineup, including instant tickets, pull-tab tickets and vending machines, the full range of paper and electronic bingo products, and cutting-edge electronic pull-tab gaming solutions. Its Schafer Retail Solutions + portfolio delivers impactful retail ticket merchandising and in-lane options. Its player-facing digital suite includes apps, websites, loyalty programs and the transformative Pollard Catalyst gaming platform that powers its turnkey iLottery program. Established in 1907, Pollard Banknote is owned approximately 64 per cent by the Pollard family and 36 per cent by public shareholders, and is publicly traded on the Toronto Stock Exchange.

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