Mr. Jonathan Hoyles reports

PERK LABS ANNOUNCES STRATEGIC INITIATIVE AND COST REALIGNMENT

Perk Labs Inc. has initiated a number of cost reduction actions to help the company endure a challenging economic environment and has begun a process to explore its strategic options.

Cost realignment measures recently undertaken include reallocating the company's work force and cost cutting in non-essential discretionary spending.

Potential strategic options that the company is exploring include the possibility of raising growth capital, merger, reverse merger, acquisition or other strategic transactions.

Jonathan Hoyles, Perk's chief executive officer, said, "We are currently in discussions with several parties with regards to potential transactions and determined the commencement of a strategic process would be helpful in connecting with third parties who could be synergistic with our existing business or in providing new opportunities for the company and its shareholders."

Kirk Herrington, chairman of the company, added, "With ongoing consolidation in the financial and restaurant technology industry, we feel there are many opportunities for discussions with various parties to assess how mutual ambitions to create greater scale in a tough economy can be better realized."

James Edward Capital Corp. advising on strategic options

Patrick Power, chairman and president of James Edward Capital, an Ottawa-based boutique investment bank focused on emerging growth companies, is advising the company on its strategic options. Mr. Power has significant experience with strategic initiatives, finance and governance, having previously served in senior executive roles for several TSX (Toronto Stock Exchange)/TSX-V (TSX Venture Exchange) listed technology companies. The company looks forward to drawing on his expertise as it reviews its strategic options.

About Perk Labs Inc.

Perk Labs is the owner of Perk Hero, the mobile commerce platform on a mission to empower business owners with the digital tools to provide their customers with dining experiences that are more engaging, convenient and rewarding. Perk Hero is growing through a unique community-driven digital franchise business that is available to entrepreneurs at an attractive start-up price.

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