The Globe and Mail reports in its Wednesday edition that a trio of actors behind the popular SmartLess podcast have launched a U.S. discount cellphone service. The Globe's Andrew Willis writes that on Tuesday, Jason Bateman, Sean Hayes and Toronto-born Will Arnett lifted the curtain on SmartLess Mobile, a service premised on cutting cellphone bills by helping subscribers avoid paying for data they do not need. The trio are following a script written by Canadian actor Ryan Reynolds, co-founder and brand ambassador at Mint Mobile. Launched in 2016, Mint sold to T-Mobile in 2023 for $1.3-billion (U.S.). The chief executive officer at SmartLess Mobile is Paul McAleese, former president of Shaw Communications and head of its Freedom Mobile wireless service, which is now owned by Quebecor. In the telco industry, SmartLess Mobile is referred to as a flanker brand, marketed to cost-conscious customers. As part of the launch on Tuesday, Arrested Development star Mr. Arnett said: "We're pretty sure that Big Wireless isn't going to let you know that your phone isn't using their network 90 per cent of the time. So, we'll say it: If you're using less, you should be spending less." SmartLess Mobile has no plans to launch in Canada.