The Globe and Mail reports in its Saturday edition that every week, Reddit's PersonalFinanceCanada site draws nearly a million visitors who ask questions they might never ask a financial adviser or even a friend. The Globe's Meera Raman writes that among the questions are, Can I afford a house? Am I saving enough for retirement? Should I pay off debt or invest? The community started in 2012 and has skyrocketed in popularity in recent years as young Canadians feel the whiplash of compounding economic uncertainties. From 2023 to the end of 2025, the subreddit grew 38 per cent in views, according to Reddit, making it the platform's largest personal-finance community in Canada and an essential part of many Canadians' personal-finance toolkit. It has become a go-to destination for Canadians to anonymously ask for financial advice without fear of embarrassment or getting a sales pitch. But it's also a place where financial anxiety, social comparison and misinformation can collide. With low confidence in financial influencers on platforms such as Instagram and TikTok, and a lack of trust in traditional financial advice, the subreddit has become a rare place that users feel they can ask honest questions and get real answers.