Mr. Greg Wong reports

RIWI PARTNERS WITH REDJADE TO INTEGRATE AUDIENCE ACCESS INTO REDJADE SENSORY AND CONSUMER RESEARCH PLATFORM THROUGH REVENUE-SHARING AGREEMENT

Riwi Corp. has entered a new partnership with RedJade Sensory Solutions LLC, a provider of software used to conduct sensory and consumer research.

Under the partnership, Riwi will provide audience and survey respondent access for research conducted through the RedJade platform. The agreement operates under a revenue-sharing model, with Riwi earning a contractual share of revenue generated from qualifying survey responses supplied through Riwi.

RedJade provides a leading software platform for organizations conducting sensory and consumer research, including survey development, participant recruiting, data collection, project management and real-time analysis. Its technology is used across a range of industries, including food and beverage, personal care, household products, health care, automotive, travel, hospitality, and financial services.

The partnership expands RedJade's ability to provide external audience access directly within its existing research workflow. Where a RedJade customer requires audience beyond its existing panels or recruiting sources, those respondents can be sourced through Riwi directly within the RedJade workflow.

For Riwi, the agreement represents an additional distribution channel for its audience business, enabling RedJade customers to access Riwi audiences directly within their existing research workflow. Revenue to Riwi will be transaction based and tied to actual usage. Riwi will serve as RedJade's primary integrated external audience provider under the partnership.

The company believes the partnership is strategically attractive because it embeds Riwi's audience capabilities within an established research technology platform and provides an opportunity to participate economically as RedJade customers conduct additional research. There is no guaranteed minimum revenue associated with the arrangement, and revenue generated will depend on customer adoption and completed survey activity.

"This partnership is an important extension of our audience strategy," said Greg Wong, chief executive officer of Riwi. "RedJade already provides its customers with the technology required to design, manage and analyze consumer research, and, by integrating Riwi's audience capabilities into that workflow, we can help those customers access respondents when they need to reach beyond their existing panels. Importantly, the model is transaction based and scalable, allowing Riwi to participate in the resulting revenue, as more research is conducted through the RedJade platform using Riwi audiences. We believe partnerships of this nature can expand the distribution of our audience business efficiently while leveraging the established customer relationships and workflows of our partners."

"Our goal at RedJade is to make it as easy as possible for our customers to execute high-quality sensory and consumer research within a single platform," said Steve Willis, president of RedJade. "Integrating Riwi's audience capabilities gives our customers another convenient option for accessing respondents when they need to extend beyond their existing recruiting sources while keeping the research process within the RedJade workflow."

About Riwi Corp.

Riwi is a market research platform and global trend-tracking and prediction technology firm. On a monthly or annual subscription basis, Riwi offers its clients tracking surveys, continuous risk monitoring, predictive analytics and ad effectiveness tests in all countries.

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