19:32:39 EDT Thu 02 Oct 2025
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Asian Television Network International Ltd
Symbol SAT
Shares Issued 24,402,914
Close 2025-09-30 C$ 0.075
Market Cap C$ 1,830,219
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Asian Television acquires broadcast rights for NCL USA

2025-10-02 15:02 ET - News Release

Mr. Pramod Israni reports

ATN ACQUIRES BROADCAST RIGHTS FOR AMERICAN NATIONAL CRICKET LEAGUE (NCL) 2025

Asian Television Network International Ltd. (ATN) has acquired the exclusive Canadian rights for the second season of National Cricket League of USA being played in Dallas, Tex., from Oct. 3, 2025. Cricket fans across Canada will be able to catch all the action live on ATN's sports channels (CBN and ATN Cricket Plus).

This exciting cricketing event will bring together top players and teams in an electrifying series that promises to showcase high-intensity action and world-class talent. The National Cricket League is rapidly emerging as one of the premier cricket competitions in North America, attracting fans from across the continent and around the globe. With cricket's growing popularity in Canada and the United States, ATN is delighted to deliver exclusive coverage to its viewers across Canada. Adding to the prestige of the tournament, cricket legends Sachin Tendulkar (India), Brian Lara (West Indies) and Muttiah Muralitharan (Sri Lanka) are expected to attend, bringing their unmatched legacy and global star power to the event. Their presence is set to inspire fans and players alike, making this edition of the National Cricket League a truly unforgettable spectacle.

Broadcast details:

Teams: six teams from the United States  

Total games:  19

Format:  Sixty Strikes 10-over format

Channels:  CBN and ATN Cricket Plus

Dates:  Oct. 3 to Oct. 13, 2025

The National Cricket League is an exciting venture that aims to introduce the short and fast-paced format of cricket, the Sixty Strikes, which offers a quick and action-packed game, with matches typically lasting around 90 minutes. This appeals to viewers who prefer a shorter duration compared with longer formats like tests or even 50-over cricket. The format is known for its power hitting and high-scoring matches, with sixes and fours being a common sight.

About Asian Television Network International Ltd.

ATN serves Canada's diverse cultural communities with over 50 specialty television channels. The company offers its flagship ATN-HD general-interest service, along with seven other general interest channels, three sports channels, seven news channels, five Bollywood movie channels, and a variety of channels that include music, lifestyle and several regional-language channels, including Hindi, Punjabi, Tamil, Bengali, Urdu, Gujarati and Marathi. ATN has been a pioneer in the production of multicultural television programming in Canada. ATN has programming alliances with leading international broadcasters such as Sony Entertainment Television, Disney/Reliance-JioStar, CNN News 18, Zee Network, Times Television, B4U, NDTV (Good Times), Republic TV, ABP News Network, Jaya TV, ARY, Food Food Network and many more. ATN is also a pioneer broadcaster of cricket in Canada and has exclusive broadcast rights for various international cricket boards. ATN was the first to bring the ICC World Cup of Cricket live across Canada in 1987 and since has exclusively broadcast a large number of test matches, One Day Internationals, limited over T-20 games, including the premiere of IPL (Indian Premier League) and various T-10 leagues. ATN's content is also available on Amazon Prime in the United States and the United Kingdom. ATN has its own state-of-the-art production and digital broadcast facilities, which have also been used by various production companies associated with Netflix, CBC (Canadian Broadcasting Corp.) and others. ATN channels are distributed through Telus, Rogers, Bell, Cogeco, Videotron, V Media, MTS, Eastlink, Fubo and the Canadian cable systems alliance.

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