Mr. Bentsur Joseph reports

SHELFIETECH ANNOUNCES EXPANSION AGREEMENT FOR ITS NEXT-GENERATION AI RETAIL INTELLIGENCE PLATFORM

Shelfie-Tech Ltd.'s subsidiary, Aspect Information Systems Ltd., has entered into a recurring SaaS (software-as-a-service) agreement with B-Good, an Israeli fashion retail chain, an existing customer, for the purchase of the company's previously announced new AI-powered (artificial intelligence) retail software platform. The agreement runs on a continuing basis.

Yakov Rahmani, co-chief executive officer of B-Good, commented:

"At B-Good, we are committed to making quality, affordable fashion accessible to families while continuously improving the way we serve our customers. Expanding our partnership with Shelfie-Tech is a natural next step in our ongoing investment in smarter retail operations. We expect the new platform to give our teams clearer insights into inventory, customer needs and pricing decisions, helping us operate more efficiently and deliver an even better shopping experience. This investment reflects B-Good's commitment to innovation, operational excellence and long-term customer value."

Bentsur Joseph, chief executive officer of Shelfie-Tech, said:

"This agreement marks an important milestone in bringing our next-generation platform to market. Deepening our work with an existing customer demonstrates the opportunity to introduce new AI-powered capabilities to retailers that already know and rely on our solutions.

"We believe this platform can become a meaningful growth engine for Shelfie-Tech. Our strategy is to build on our existing customer relationships, broaden adoption of the platform and pursue new customers through a scalable recurring SaaS model. Beyond software, our ambition is to build Shelfie-Tech into a leading global retail data company. By connecting fragmented retail data and developing new intelligence capabilities, we aim to create a foundation for future data products and monetization opportunities. This agreement moves us closer to this longer-term vision."

About B-Good

B-Good is an established Israeli fashion retail chain offering accessible, everyday apparel and footwear for the whole family. Known for its focus on value, quality and a convenient shopping experience, B-Good serves customers through its nationwide store network and on-line retail channel.

About Shelfie-Tech Ltd.

Shelfie-Tech is an AI-driven retail intelligence company transforming data into actionable insights and measurable business results. By combining advanced BI, predictive analytics and AI-powered execution, Shelfie-Tech empowers retailers to optimize operations, improve decision-making and drive profitability.

We seek Safe Harbor.