The Globe and Mail reports in its Saturday edition that Shopify has told customers using its Web-hosting services to remove all vape products from their on-line stores, according to a notice on Friday.
A Reuters dispatch to The Globe says that the Ottawa-based company, which provides the infrastructure that enables millions of merchants to run and scale e-commerce businesses, was planning the move after pressure from a coalition of U.S. state and city law enforcement authorities over widespread sales of illegal vapes through websites hosted on Shopify's platform.
Shopify's new policy, however, applies to all vape products.
"Due to changes in legal restrictions on the sale of Electronic Nicotine Delivery Systems (ENDS), Shopify no longer supports the sale of these products," the June 24 notice said, instructing merchants to remove all e-cigarette products by July 8 or risk product suspension or store termination. Earlier in June, the company told Reuters it prohibited illegal activity and that enforcement decisions were based on its assessment of legal requirements across jurisdictions.
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