Mr. Jacob Neilson reports

SHOCK TOP LAUNCHES HIGH VOLTAGE, ITS FIRST-EVER HIGH-ABV BEER

Shock Top, a craft beer icon and brand by Tilray Brands Inc.'s Tilray Beverages, known for its bold flavours and unfiltered wheat ales, has launched its first ever high-ABV double wheat beer, an electric new twist on what a wheat can be. High Voltage delivers a shockwave of juicy orange flavour amped by bright citrus zest and a bold wheat backbone.

Prepare to be jolted by Shock Top High Voltage -- an electrifying new take on wheat beer that cranks citrus to the max. This high-powered double wheat explodes with bright orange flavour, brewed with real orange peel and orange puree for a shockwave of amped up citrus. Bright notes of orange candy, zesty peel and a citrus pop hit first, riding atop a smooth wheat body and finish that keep the experience bold and unapologetically zesty.

At 9.6-per-cent ABV and offered in 19.2-ounce cans, each sip is a flavour overload that amps up your taste buds and leaves a lingering buzz of citrus and warmth, rolling out in stores nationwide starting at $2.99.

"We didn't set out to make just another beer -- we set out to make a beer that feels as fun and full of energy as the people who drink it," said Jacob Neilson, senior brand manager at Shock Top. "High Voltage is our response to the fans -- designed to show up wherever the energy is high and the night is just getting started, for a community that is spontaneous, social and always chasing what's next."

High-ABV singles continue to drive growth for the craft category, with 19.2-ounce singles leading consumer spending and purchasing trends in 2025. High Voltage reflects Shock Top's understanding of what fans want to drink, when and where -- and consistently delivering exactly what they are asking for.

High Voltage will debut with a major launch in Southern California before expanding nationwide to both large-format and convenience stores beginning in May.

About Tilray Beverages

Tilray Beverages, a division of Tilray Brands, is a leading beverage platform with a diverse portfolio of award-winning craft beers, spirits, non-alcoholic beverages and functional drinks. Its portfolio includes 10 Barrel Brewing, Alpine Beer, Atwater Brewery, Blue Point Brewing Company, Breckenridge Brewery, Breckenridge Distillery, BrewDog, Casa Breck, Green Flash Brewing Company, Hi*Ball Energy, Hop Valley Brewing Co., Liquid Love, Mock One, Montauk Brewing Company, Mountain Shot, Popsicle Hard, Redhook Brewery, Revolver Brewing, Shock Top, Square Mile Cider, SweetWater Brewery, Terrapin Beer and Widmer Brothers. Leveraging state-of-the-art production facilities and a robust distribution network, Tilray Beverages is focused on expanding premium and mainstream beverage offerings across the United States and international markets.

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