Mr. Blair MacNeil reports

PREMIUM CRAFT CANNABIS BRAND BROKEN COAST LAUNCHES CHERRY ZTRIPEZ FLOWER AND PRE-ROLLS FOR SUMMER

Tilray Brands Inc. has launched Cherry Ztripez, a new premium craft cannabis strain, under its Broken Coast brand. Arriving just in time for summer, Cherry Ztripez expands the brand's curated portfolio with a new indica-dominant offering defined by small-batch cultivation, meticulous finishing and a consistent, high-quality expression from harvest to shelf.

Summer brings a shift in pace, longer evenings and more intentional moments of consumption. With Cherry Ztripez, Broken Coast leans into the season with a release that reflects its refined approach to craft cannabis, pairing thoughtful genetics with disciplined cultivation and a measured, detail-driven process.

Blair MacNeil, president, Tilray Canada, stated: "Broken Coast has always been grounded in premium craft quality -- from genetics and cultivation through to the final product experience. Cherry Ztripez builds on that foundation with a new strain that reflects the quality, consistency and care consumers expect from the brand. As we move into the summer season, this launch allows us to further meet demand for premium, thoughtfully produced cannabis, while continuing to strengthen Broken Coast's position within the category."

Cherry Ztripez is an indica-dominant strain derived from Lemon Cherry x Z Animal, cultivated in strain-specific, laboratory-grade rooms and produced using Broken Coast's signature process. Each batch is hang dried, cold cured, carefully milled and hand packaged, ensuring a consistent and high-quality expression from harvest to shelf.

Broken Coast Cherry Ztripez will be available through licensed cannabis retailers in Canada in seven-gram whole flower, with a one-by-one-gram blunt format launching at the end of May, and additional preroll formats expected later this summer.

The launch also builds on Broken Coast's recently refreshed packaging, designed to improve transparency and elevate the in-store experience while maintaining the brand's premium, craft-forward identity. Updates include refined glass jars, enhanced product visibility across larger formats and the introduction of Grower's Notes -- providing insight into each strain's lineage, cultivation approach and defining characteristics.

Canadian cannabis products are produced and distributed by Aphria Inc., a licensed producer under the Cannabis Act.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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