Mr. Rajnish Ohri reports
TILRAY MEDICAL GERMANY LAUNCHES ARX™, A NEW PREMIUM MEDICAL CANNABIS BRAND CULTIVATED IN GERMANY
Tilray Medical Germany, a division of Tilray Brands Inc., today launched ARX, its first premium medical cannabis brand developed and cultivated in Germany. ARX will make its official debut at Mary Jane Berlin 2026, where attendees can visit Tilray Medical at Hall 20, Stand B21, to learn more.
The introduction of ARX marks a significant step forward in the quality of medical cannabis available in Germany and reflects more than two years of development at the Aphria RX facility in Neumunster. Built through disciplined cultivation practices and deep operational expertise, ARX is grounded in the belief that patients and health care professionals require consistent, high-quality products.
Built on this foundation, ARX combines genetics sourced from the Broken Coast renowned library with cultivation expertise developed through years of premium cannabis production in Canada and executed with German precision. Produced and manufactured at Tilray Medical's Aphria RX facility, the brand is supported by the company's established German infrastructure, including national distribution through CC Pharma and 14U Pharma.
Rajnish Ohri, president, international, Tilray Brands, stated: "The launch of ARX marks an important milestone for Tilray in Germany as our first premium medical cannabis brand developed and cultivated in-market. Germany continues to lead the evolution of medical cannabis in Europe, and we are committed to supporting that growth with locally produced, high-quality products that meet the needs of patients and health care professionals. With ARX, we are strengthening our position in this critical market while advancing consistency, supply reliability and long-term patient access."
Raising the standard of commitment to patients in Germany
ARX begins with a strong foundation. All strains are sourced exclusively from Broken Coast's genetic library. Since 2014, Broken Coast has been recognized as one of Canada's original licensed producers of medical cannabis and remains a leading producer of premium cannabis products, with deep expertise in strain selection and phenotyping.
ARX is produced under strict EU-GMP (European Union good manufacturing practice) standards at the Aphria RX facility in Neumunster. Drawing on Broken Coast's cultivation expertise, the production process is designed to support consistency and product integrity. Individual, climate-controlled grow rooms allow each cultivar to be developed under tailored conditions, while continuous monitoring and real-time adjustments help maintain quality throughout cultivation. This approach reflects a core belief: patients deserve consistent, high-quality products. Fully integrated, in-house operations reduce handling and delays, helping support product consistency without the need for irradiation.
Patients and health care professionals can learn more by visiting Tilray Medical at Hall 20, Stand B21, at Mary Jane Berlin 2026 or by speaking with participating pharmacies nationwide.
About Tilray Medical
Tilray Medical is dedicated to transforming lives and fostering dignity for patients in need through safe and reliable access to a global portfolio of medical cannabis brands, including Tilray Medical, Good Supply, Redecan, ARX and Broken Coast. Tilray grew from being one of the first companies to become an approved licensed producer of medical cannabis in Canada to building the first GMP-certified cannabis production facilities in Europe, first in Portugal and later in Germany. Today, Tilray Medical is one of the largest suppliers of medical cannabis to patients, physicians, hospitals, pharmacies, researchers and governments, in 20 countries and across five continents.
About Tilray Brands
Inc.
Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
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