Mr. Moo Eakin reports

10 BARREL EXPANDS SALTY SIPS RTD PORTFOLIO WITH NEW BLACKBERRY REFRESHER

10 Barrel Brewing by Tilray Brands Inc. is launching Salty Sips Blackberry Refresher, the latest addition to its growing portfolio of the Salty Sips ready-to-drink cocktails line.

Built for those looking for refreshing flavour without the heavy sweetness, Salty Sips Blackberry Refresher blends vodka, real fruit juice, a hint of mint and a pinch of sea salt into an easy-drinking, low-sugar cocktail that is crisp, balanced and straight-up crushable. Crafted at 5.0 per cent ABV (alcohol blood volume), the new flavour delivers refreshing blackberry character and bright fruit notes, making it the perfect companion for warm afternoons, backyard hangs, river floats and wherever the day takes you.

Inspired by the simple pleasure of fresh fruit and the refreshing kick of a lightly salted snack on a summer day, Blackberry Refresher continues the Salty Sips philosophy of delivering bold flavour with less sugar and an approachable ABV. Made with real fruit juice and a pinch of sea salt, the cocktail offers a clean, refreshing finish that keeps you coming back for another sip.

"The launch of Salty Sips Watermelon Refresher in the spring was such a hit with our fans that we were pumped to extend the product line with Blackberry Refresher, a product that feels both refreshing and flavourful without weighing you down," said Moo Eakin, senior brand manager at 10 Barrel Brewing Co. "The combination of real blackberry juice, vodka and a pinch of sea salt creates a low-sugar, balanced cocktail that's easy to enjoy whether you're on the mountain, at the lake or hanging with friends."

The second member to the Salty Sips lineup follows the successful launch of Watermelon Refresher and builds the foundations of a portfolio of innovative cocktails designed for consumers seeking flavour-forward, easy-drinking options that fit today's evolving lifestyles. With just 5.0-per-cent ABV and low sugar, Salty Sips Blackberry Refresher delivers a modern take on refreshment without sacrificing taste.

Salty Sips Blackberry Refresher is now available in convenient four-packs in select markets across the Pacific Northwest, with expanded distribution planned in additional Western United States markets.

About 10 Barrel Brewing Company

10 Barrel Brewing is a craft brewery based in Bend, Ore., featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland and Boise. 10 Barrel has one simple mind set: brew beer, drink beer and have fun doing it.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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