01:55:54 EDT Tue 01 Jul 2025
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Spin Master Corp
Symbol TOY
Shares Issued 33,679,094
Close 2025-06-30 C$ 23.11
Market Cap C$ 778,323,862
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Spin Master launches Dora toy collection

2025-06-30 18:24 ET - News Release

Mr. Doug Wadleigh reports

SPIN MASTER CELEBRATES 25 YEARS OF NICKELODEON'S ICONIC EXPLORER DORA, WITH AN ALL-NEW TOY COLLECTION INSPIRED BY THE HIT PARAMOUNT+ ORIGINAL ANIMATED PRESCHOOL SERIES

Spin Master Corp. has launched an all-new Dora toy collection, inspired by the hit Paramount+ original animated preschool series produced by Nickelodeon Animation. Coinciding with the 25th anniversary of the global pop culture phenomenon, the innovative toys embody Dora's spirit of curiosity and courage, inviting a new generation of children to explore, play and learn alongside the groundbreaking Latina heroine.

Created in collaboration with Paramount Consumer Products, the collection of interactive playsets, musical toys and dolls have been expressly designed for children ages three and up, with some featuring Spanish vocabulary components.

Featured toys include the following.

Explore & Play Rainforest Casita:

  • Unfold a world of discovery with this multilevel rainforest playset featuring seven interactive areas, sounds from the show, and songs that feature Spanish words and phrases. The Casita also features figures of Dora and Boots, which kids can send down slides, swing on vines, cross bridges, dance and even uncover a surprise visit from Swiper. Includes eight-plus play pieces and a special collector's card to help expand kids' Spanish vocabulary ($49.99).

Dance With Me Dora:

  • With the push of her flower-adorned shoes, this 12-inch interactive doll dances and twirls to songs and phrases from the show that incorporate Spanish vocabulary. Includes two colourful skirts for the doll and barrettes, and comes with a special collectible card to delight young fans ($49.99).

My Adventure Backpack:

  • Dora's signature backpack is ready for any adventure. Standing eight inches tall, Backpack features expressive moving eyes and mouth, a retractable map, and explorer essentials like binoculars and a compass. Backpack opens for storage and includes adjustable straps for on-the-go fun ($24.99).

Dora's Rainforest Rhythms Microphone:

  • Sing along with Dora and Boots. This kid-sized microphone features Dora's top-five favourite songs and phrases that incorporate Spanish vocabulary, including "We did it" and "Todos Juntos," plus popular phrases like "That's banana-riffic." A collectable card is also included ($12.99).

"Dora is an iconic character with an enduring legacy having inspired generations of preschoolers to be curious and brave explorers," said Doug Wadleigh, Spin Master's president, toys. "Our new collection brings Dora's spirit to today's fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora's world of adventures."

"We are thrilled to partner with Spin Master where innovation is at the heart of everything they do," said Lourdes Arocho, senior vice-president, consumer products and experiences, Paramount. "Bringing that spirit to our beloved Dora is truly exciting. The Dora toy line captures everything young explorers need for their next adventure."

The collection is available starting July 1 in the United States on Amazon, launching at Target and Walmart later this summer.

About Spin Master Corp.

Spin Master is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: toys, entertainment and digital games. With worldwide toy distribution, Spin Master is known for award-winning brands including PAW Patrol, Melissa & Doug, Bakugan, and Rubik's cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short form series and feature films. With an established presence in digital games anchored by Toca Boca and Piknik, Spin Master engages 70 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

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