14:25:17 EDT Mon 06 May 2024
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Red Light Holland Corp
Symbol TRIP
Shares Issued 394,135,080
Close 2023-11-02 C$ 0.055
Market Cap C$ 21,677,429
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Red Light Holland appoints DuFour SVP of sales

2023-11-03 11:39 ET - News Release

Mr. Todd Shapiro reports

RED LIGHT HOLLAND APPOINTS NEW SENIOR VICE PRESIDENT OF SALES: TROY DUFOUR

Red Light Holland Corp. has appointed Troy DuFour as senior vice-president of sales.

Mr. DuFour brings over 24 years of commercial strategy with consumer-focused organizations. Most recently, he served as the vice-president of global sales of the health and wellness company Delivra Health Brands. During his time with Delivra Health Brands, Mr. DuFour led the sales team strategy to expand distribution globally and increase in-store availability with North American retailers. Mr. DuFour led the sales group to define commercial strategy inclusive of category management, innovation, customer insights, trade marketing, sales planning, and profit/loss responsibilities. Prior to his career with Delivra Health Brands, Mr. DuFour held senior positions with Red Bull distributor Powerbev Inc. where he served as vice-president of sales for 14 years. During his time with Powerbev, he was able to scale the sales team to meet the growth of the Red Bull brand in Canada. Mr. Dufour also spent the first six years of his career with Coca Cola.

"I'm extremely excited and feel privileged to join the executive team at Red Light," said senior vice-president of sales Mr. DuFour. "I am looking forward to working in collaboration with the team to building a strong commercial plan that will support the company's continued and strategic goals and foundation as a leader within the overall mushroom community, with an aligned vision of growth in this expanding sector."

"This is another significant day for Red Light and all of our loyal shareholders," said Todd Shapiro, chief executive officer and director of Red Light Holland. "Troy DuFour will immediately help us with several important growth initiatives, including our immediate dedication on increased mushroom sales with the goal of revenue growth, within our overall mushroom sales expansion strategies in this exciting sector. We are clearly pleased that Troy is all in with his incredible sales experience. He is aligned with our mushroom sales initiatives, including AEM New Brunswick Farm's production, and the future sales of our AEM Farm in Peterborough, Canada (with anticipated build updates soon), coupled with our mushroom home grow kits division. Red Light is always focused on increasing sales in all categories of the mycelium network -- including all of our mushroom and truffles brands, plus mushroom produce in both North America and Europe. I'm looking forward to working very closely with Troy who is very committed to Red Light's mission and vision."

About Red Light Holland Corp.

Red Light Holland is an Ontario-based corporation engaged in the production, growth and sale of functional mushrooms and mushroom home grow kits in North America and Europe, and a premium brand of psilocybin truffles to the legal, recreational market within the Netherlands, in compliance with all applicable laws.

We seek Safe Harbor.

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